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Alterna Caviar Anti-Aging Infinite Color Hold Shampoo

Description

Caviar Anti-Aging Infinite Color Hold Shampoo by Alterna.

A gentle shampoo that uses Dual-Capture Complex to minimize color-fade and replenish moisture.

Perfect for straight, wavy, curly, coiled and tightly coiled hair.

KEY BENEFITS

  • Proven to deliver lasting vibrancy and shine for up to 70 days*
  • Leaves hair moisturized, smooth, and shiny
  • Cleanses while protecting color treatments
  • Formulated without added SLS/SLES**

*Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum

** Sodium Lauryl/Sodium Laureth Sulfates

EXCLUSIVELY CAVIAR

1) Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine*
* vs. untreated hair

2) Gently cleanses as it minimizes color fade and replenishes moisture

3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

DETAILS

Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum
* vs. untreated hair

WHAT ELSE YOU NEED TO KNOW

Experience transformation after just one use!

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
* Sodium Lauryl Sulfate, Sodium Laureth Sulfate

THIS PRODUCT IS FORMULATED WITHOUT

SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

RESEARCH RESULTS

Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair*
* When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum

PRODUCT INFORMATION

SPECIFICATIONS

HAIR CONCERNS

- Anti-aging

- Color protection

- Dryness

BEST FOR

- Hair Color

FORMULATION

- Lotion

Product Form

Caviar Anti-Aging Infinite Color Hold Shampoo by Alterna. A gentle shampoo that uses Dual-Capture Complex to minimize color-fade and replenish... Read More

$36.00

    Description

    Caviar Anti-Aging Infinite Color Hold Shampoo by Alterna.

    A gentle shampoo that uses Dual-Capture Complex to minimize color-fade and replenish moisture.

    Perfect for straight, wavy, curly, coiled and tightly coiled hair.

    KEY BENEFITS

    • Proven to deliver lasting vibrancy and shine for up to 70 days*
    • Leaves hair moisturized, smooth, and shiny
    • Cleanses while protecting color treatments
    • Formulated without added SLS/SLES**

    *Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum

    ** Sodium Lauryl/Sodium Laureth Sulfates

    EXCLUSIVELY CAVIAR

    1) Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine*
    * vs. untreated hair

    2) Gently cleanses as it minimizes color fade and replenishes moisture

    3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

    DETAILS

    Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum
    * vs. untreated hair

    WHAT ELSE YOU NEED TO KNOW

    Experience transformation after just one use!

    Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.

    Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
    * Sodium Lauryl Sulfate, Sodium Laureth Sulfate

    THIS PRODUCT IS FORMULATED WITHOUT

    SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

    RESEARCH RESULTS

    Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair*
    * When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum

    PRODUCT INFORMATION

    SPECIFICATIONS

    HAIR CONCERNS

    - Anti-aging

    - Color protection

    - Dryness

    BEST FOR

    - Hair Color

    FORMULATION

    - Lotion

    Icon for questionHow To Use

    WET HAIR THOROUGHLYSTARTING WITH SHAMPOO, POUR A SMALL AMOUNT INTO PALM AND EMULSIFY TO CREATE A RICH FOAM APPLY TO SCALP AND MASSAGE THROUGH HAIR STRANDS
    Precautions: For external use only. Avoid eye contact.

    Icon for speech_bubblesAdditional Details

    Product Type: Color Hold Shampoo
    For Use On: Hair
    Size: 8.5 fl oz

    Icon for speech_bubblesIngredients

    CAVIAR EXTRACT
    One of nature’s richest sources of Omega-3 Fatty Acids, Caviar extract restores moisture, elasticity and shine to hair.

    DUAL CAPTURE COMPLEX
    Our proprietary color retention blend of botanicals - including Red Raspberry Leaf Oil and Sunflower Seed Oil - replenishes moisture while prolonging color retention.

    AGE-CONTROL-COMPLEX®
    Based on the science of anti-aging skincare, our proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair. Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair.

    Full ingredients:
    Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum). (10-16-34986).

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