Shine

JoiWhip Firm Hold Design Foam by Joico. This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand. Key Benefits:-Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy poof of protection. -Creates lasting volume and body -Boosts shine -Fights frizz and flyaways -Thermal protection up to 450 F (232 C) Protects against pollution* -Paraben-free Silicone-free *Laboratory tested using pollution particles

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Biomega Freeze Baby Mega-Hold Hairspray by Aquage. Nourishing, Omega-Rich Nutrients Seal The Hair’s Surface For Frizz-Free Results And Maximum Humidity Resistance. UV Protectants Help Keep Hair Color Vibrant. Love your style. Lock it in place with Freeze Baby Mega-Hold Hair Spray! This quick drying, mega-hold hairspray gives styles long-lasting power with brilliant shine. Nourishing, omega-rich nutrients seal the hair’s surface for frizz-free results and maximum humidity resistance. UV protectants help keep hair color vibrant. Key Benefits:Best for Micro-fine, fast drying, mega-hold hairspray Tames frizz Provides long-lasting humidity resistance & shine Quick drying & protects hair color Nourishing plant botanicals

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Thermal Styling Spray 19 by Kenra Professional. Shape and hold hair styled with curling irons, hot rollers, and flat irons with Kenra Thermal Styling Spray. This non-sticking thermal protecting spray prevents hair damage by permitting a clean release from styling tools. Key Benefits:-Specifically formulated for use with all thermal styling tools -Provides a clean release -Protects hair from thermal damage -Provides all-day firm hold and vibrant shine

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Balance Apple Cider Vinegar Sulfate-Free Shampoo by AG Care. Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in this 98% plant-based and naturally derived shampoo. Massage into wet hair and rinse. Key Benefits Organic apple cider vinegar for super soft and healthy hair. Gently cleanses hair & scalpNatural fragrance & aromatherapyVeganSilicone freeSulfate freeDetanglesControls frizzBalances PHEssential oil fragrance AG formulas are free of drying sulfates and all formulas meet or exceed leading “clean” ingredient programs. 

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Biomega Behave Smoothing Elixir by Aquage. This Styling Treatment Is Rich In Omega-3 To Smooth The Cuticle And Deliver Vital Moisture For Easy Styling And Brilliant Shine. Now hair behaves, but never goes flat with our Behave Smoothing Elixir. This styling treatment is rich in omega-3 to smooth the cuticle and deliver vital moisture for easy styling and brilliant shine.Key Benefits:Best for Smoothing blow dry styler that tames any hair type Smooths the cuticle & delivers moisture Provides thermal protection Nourishing plant botanicals

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Caviar Anti-Aging Rapid Repair Spray by Alterna. A high shine finishing spray. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A SHINE SPRAY THAT HELPS REVITALIZE HAIR WHILE ADDING INSTANT SHINE AND MOISTURE. KEY BENEFITS Adds high shine Reduces ‘humidity-frizz’ for 72 hours** Provides humidity resistance for 72 hours** Adds buildable, high shine Creates silky-feeling and looking hair Tames frizz Non-greasy formula Lightweight formula Feels nourishing to strands Adds high shine, increasing hair's luster by over 50%* Increases hair shine by over 50% with just one use* Improves hair shine by 1.50x with just one use* Increases vivid, high gloss shine with just one use* Builds shine as you spray Hair feels and looks silky Hair feels and looks sleek Dramatically increases shine Provides luminous shine Adds/provides radiant shine Hair looks nourished Provides high-impact shine to dull-looking hair Hair looks healthy Hair feels silky soft Hair feels moisturized *vs untreated hair**vs. untreated hair, high humidity conditions DETAIL The spray contains Age-Control Complex® to address natural, chemical and environmental aging. It is infused with the 3 Cs—caviar extract, vitamin C and cytokines—to help smooth the hair shaft and increase shine. Color Hold® proprietary technology locks in hair color brightness, while Enzymetherapy® helps transform ingredients into a microstructure that hair can more easily absorb allowing for deeper, targeted penetration of active ingredients. THIS PRODUCT IS FORMULATED WITHOUT Sulfates Phthalates

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Youthlock Shampoo by Joico. Joico YouthLock Shampoo delivers ageless body, shine, manageability, and bounce to hair that needs a revitalizing comeback. Cleansing with powerful collagen and nourishing Buriti fruit oil, hair gets a second chance in the spotlight. Infusing ageless body, shine, manageability, and bounce, YouthLock Shampoo revitalizes hair with the power of collagen and Buriti fruit oil – a nourishing, one-two punch that recaptures the joi-ful feel and look of lush, lively, timeless hair. Gentle enough to use daily, this sulfate-free cleanser purifies hair of dirt and grime, while delivering reduced hair fall and big-time shine for the ages. Key Benefits:-Free of SLS/SLES Sulfates.* -Gently cleanses hair. -Reduced hair fall.-Boosts shine.

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Color Balance Blue Conditioner by Joico. Joico's Color Balance Blue Conditioner instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair. Keep golden brunette highlights free of those unwanted brassy/orange tones with this color-correcting conditioner; designed to instantly counteract warmth and nourish each strand with strength and hydration. Key Benefits:-Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair -Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos -Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks* -Multi-Spectrum Defense Complex helps protect color against fading -Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use -Boosts shine and reduces frizz *When both Color Balance Blue Shampoo and Conditioner are used.

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Color Balance Blue Shampoo by Joico. Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair. This unique, color-correcting formula preserves the true hue of brunette hair, instantly washing out unwanted brassy, orange tones, while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements. Key Benefits: Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair -Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos -Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks* -Multi-Spectrum Defense Complex helps protect color against fading -Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use -Boosts shine and reduces frizz *When both Color Balance Blue Shampoo and Conditioner are used.

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HydraSplash Replenishing Leave-In by Joico. Formulated with hydrating marine ingredients, like Sea Kelp and Coconut Water, HydraSplash Replenishing Leave-In for fine-to-medium hair delivers a lightweight splash of moisture, shine, and softness for a full 24 hours. Key Benefits:-Instant, visible results frizz-fighting hydration, shine, and softness keep on working long after you've applied this lightweight, replenishing leave-in to thirsty hair. -Boosts softness and shine -Reduces frizz -Wont weigh fine strands down

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Beyond Shine Spray by Aquage. The Name Says It All - Add Brilliant Shine To Finished Styles With Or Without Thermal Styling. A fine-mist silkening spray that creates brilliant shine on any style A thermal-protecting product that polishes, silkens and smooths Delivers brilliant gloss, shine and surface reflection Protects thermally damaged hair Improves hair’s condition as it smooths the cuticle, eliminates frizz and helps to detangle dry hair Creates a humidity-resistant barrier that controls your style in high- humidity conditions Acts as a “fabric softener” on stiff, coarse hair Best for All air types PRO TIP: When dry cutting, Beyond Shine serves as an ideal dry-cutting lotion that allows the shears to glide through the hair, especially when performing advanced texturizing techniques! Infused With Body-Building Proteins, Essential Nutrients And Healing Algaeplex® Marine Botanicals.

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Beyond Body Sealing Spray by Aquage. Get That Body You Crave Without All The Buildup With This Heat-Activated Medium-Hold Spray. Non-aerosol, heat-activated medium-hold spray that builds body, strength, and shine Delivers a true medium-hold with long-lasting style support Helps seal the hair to protect thermally damaged hair Creates a humidity-resistant barrier to control the hairstyle in high humidity conditions Best for All hair types PRO TIP: Beyond Body is ultra-versatile and lightweight. Flat iron, curl, or thermally texturize while layering Beyond Body without the worry of buildup!

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Biomega Firm & Fabulous Hair Spray by Aquage. Firm Hold, Extra-Fine Mist Locks In Styles, Yet Combs Out Easily. Omega-Rich Nutrients Leave Hair Ultra-Shiny And Frizz Free. UV Protectants Help Keep Color Vibrant. Key Benefits:Best for Quick-dry layerable extra-fine mist that builds fullness Provides a firm hold without stickiness Nourishes & protects hair color Nourishing plant botanicals.

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Caviar Anti-Aging Infinite Color Hold Dual-Use Serum by Alterna. A powerful dual-serum that provides color rejuvenation and shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A dual-use serum that helps to rejuvenate color and intensify shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS - Proven to maintain color vibrancy and shine for up to 70 days* - Leaves hair hydrated, smooth, and shiny - Protects color treatments from UV-fade when used as a leave-in treatment - Provides heat protection up to 450°F/232°C** * Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum ** vs. untreated hair EXCLUSIVELY CAVIAR 1) Clinically proven to deliver 70 days of lasting color vibrancy and shine, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner** vs. untreated hair 2) Thermal protection up to 450°F 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to deliver hydration, thermal protection up to 450°F while reducing breakage by more than 98%.* Clinically proven to deliver 70 days of lasting color and shine*, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner* vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness - Heat Protection - Shine BEST FOR - Hair Color FORMULATION - Serum

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Caviar Anti-Aging Professional Styling Perfect Iron Spray by Alterna. A heat protection spray. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A HEAT-ACTIVATED SPRAY THAT PROVIDES PROTECTION AGAINST HOT TOOLS WHILE LOCKING IN MOISTURE AND BLOCKING OUT FRIZZ. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS Helps to prevent style reversion, for styles that last Heat-styled hair is left silky, frizz-free, shiny and protected Provides heat protection up to 450°F/232°C* Based on a study vs. untreated hair DETAILS The ultimate defense against hot tools, Caviar Perfect Iron Spray protects each strand up to 450°F/232°C. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last THIS PRODUCT IS FORMULATED WITHOUT Parabens Sulfates Synthetic Dyes Petrochemicals Phthalates GMOs Triclosan RESEARCH RESULTS Clinical results show that Caviar Perfect Iron Spray protects hair up to 450°F/232°C and reduces breakage by 80%

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Caviar Anti-Aging Professional Styling Rapid Blowout Balm by Alterna. A blowout balm. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A BLOWOUT BALM FORMULATED TO OFFER HEAT PROTECTION AND CUT DOWN ON BLOW-DRY TIME Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS Helps to create sleek, smooth blowouts with radiant shine Conditions and enriches hair, allowing for easier brush glide Reduces blow-dry time Provides heat protection up to 450°F/232°C* * Based on a study vs. untreated hair DETAILS Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time

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Begin Again Curl Conditioner by Alterna. A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls. KEY BENEFITS • Enhances curls definition and form. • Moisturizing. • Defrizzes. • Boosts shine. • Detangles WHAT MAKES IT DIFFERENT? Vegan and silicone-free, this curl conditioner is infused with sustainably sourced Banana Flower for the hydration and moisture your curls need. Creamy and luscious formula detangles and adds a beautiful shine to curls with Fair Trade and Organic Coconut Oil and Shea Butter Conditioner is formulated with Kakadu Plum Extract and Coconut Milk to enhance curls' definition and form

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My Hair. My Canvas. Glow For It Universal Gloss by Alterna. A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan, lightweight, multitasking gloss that reconditions and seals your hair for a gorgeous style and finish 2) Formula with Prickly Pear Oil hydrates, combats frizz, and leaves a high-shine, silky finish 3) Gloss with White Charcoal protects hair from pollutants* and provides heat protection up to 450°F/232°C* Laboratory tested using pollution particles KEY BENEFITS Tames frizz and boosts shine Reconditions and seals the hair Heat protection up to 450°F/232°C Protects hair from pollutants** Laboratory tested using pollution particles AROMA BERGAMOT AND JASMINE AROMA A powerful and energizing morning, ready to take on the day.

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Volume Mist 2 by Kenra Professional. Kenra Volume Mist 2 offers buildable, flexible volume making it simple to create lived-in styles. Plus delivers thermal protection and enhanced shine for up to 48 hours. Key Benefits:-Volume lasts up to 48 hours. -Fine mist spray pattern. -Enhances shine. -96% PCR plastic packaging.

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Styling Gel 17 by Kenra Professional. Design versatile looks with Kenra Styling Gel 17. This hair gel is for all hair types. Key Benefits:-Provides excellent support for any style -Creates fullness & adds shine -Controls coarse, unruly hair textures -Alcohol-free, non-drying, & non-flaking

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Youthlock Collagen Blowout Creme by Joico. When hair is giving off signals of fatigue & frizz the last thing you need is a direct hit from blow-drying that doubles down on damage. Joico's YouthLock Blowout Crème steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your hair. It’s time to embrace a return to shiny, smooth, soft hair with YouthLock Blowout Crème, a collagen-enriched daily protector that safeguards strands from breakage, hair fall, damaging heat tools, and even environmental factors, like humidity and frizz. Reversing the effect of time on your hair, Blowout Crème instantly strengthens and revitalizes to bring back that coveted glow. Key Benefits:-Delivers youthful body and bounce -Boosts hair’s healthy glow -Provides protection from breakage and hair fall during brushing and blow-dry styling -Controls frizz and static -Long-lasting results with protection against humidity -Strengthens and protects hair

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Youthlock Collagen Treatment Mask by Joico. When you want to unmask your hair’s glory days, look no further than YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness. Harnessing the power of collagen and Buriti fruit oil (chockfull of antioxidants and vitamins known to help restore hydration and shine), dry, frizzy, unruly strands are instantly transformed; hair fall is reduced; and frizz becomes a faint memory. Key Benefits:-Leaves hair feeling nourished -Softens dry, brittle hair without weighing it down -Boosts shine -Reduces frizz -Reduces hair fall

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Youthlock Conditioner by Joico. Joico YouthLock Conditioner reinvents dry, brittle hair with moisture, body, bounce, and shine - thanks to a collagen-enriched detangling formula that gives unmanageable, wiry strands a transformative new outlook on life. Reinventing dry, brittle hair that’s falling short these days, YouthLock Conditioner delivers a transformative new outlook on life! Thanks to a collagen-enriched formula designed to recreate the timeless body, bounce, shine, and softness of earlier days, wiry strands get a second chance; daily detangling becomes a breeze; and hair fall is reduced. The power of Buriti fruit oil helps restore that ageless hydration and shine. Key Benefits:-Hair feels hydrated. -Softens brittle hair. -Detangles hair. -Boosts shine. -Adds youthful body and bounce.

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Zero Heat Air Dry Styling Cream for Thick Hair by Joico. Delivering a flawless solution for no-blow-dry days, Joico Zero Heat Air-Dry Crème Thick Hair offers 24-hour humidity protection, big shine, polish and long-lasting control to enhance your hair’s naturally coarse texture. Style your hair in seconds that's the beauty of this time- saving polishing creme that provides long-lasting, air-dried style while keeping frizz at bay. NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas for fine/medium or thick hair that define and enhance your hair's natural texture (while keeping frizz in check all day), it's no- blow styling freedom for all. Take back your natural waves and curls with Zero Heat for Thick Hair. Without crunch or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Key Benefits:-Minimizes frizz and enhances hairs natural texture -Reduces natural drying time -Provides 24-hour humidity control -Boosts shine -Leaves no sticky residue

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Zero Heat Air Dry Styling Creme - Fine/Medium Hair by Joico. Delivering a flawless solution for no-blow-dry days, Joico Zero Heat Air-Dry Crème Fine/Medium Hair offers 24-hour humidity protection, big shine, polish and lightweight, long-lasting control to enhance your hair's delicate texture. Style your hair in seconds that's the beauty of this time- saving polishing creme that provides long-lasting, air-dried style while keeping frizz at bay. NEW Joico Zero Heat is the no-heat, no-hassle styler you need when you want to wear an air-dry style and still look polished. With two personalized formulas for fine/medium or thick hair that define and enhance your hair's natural texture (while keeping frizz in check all day), it's no- blow styling freedom for all. Without the heft of a heavy creme, Zero Heat for Fine/ Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Key Benefits:-Minimizes frizz and enhances hairs natural texture -Reduces natural drying time -Provides 24-hour humidity control -Boosts shine -Leaves no sticky residue

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InnerJoi Strengthen Conditioner by Joico. Build fortitude for the future with the Conditioner that strengthens and detangles, prevents damage, reduces frizz, and boosts big-time shine. With 96% naturally-derived, Vegan ingredients and sustainable packaging, this daily product makes a world of difference. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban. Key Benefits:-The Strengthen collection is formulated with the power of Coconut and Abyssinian Oils – environmentally-friendly superfood antioxidants, specifically designed to repair damaged hair while fortifying each strand to prevent future breakage.-Helps repair damaged hair.-Nourishes hair and leaves it looking healthy. -Detangles, reduces frizz, and boosts shine. -Vegan formulas. -Animal test free. -Paraben-free. -Gluten-free.

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InnerJoi Strengthen Shampoo by Joico. This compassionate cleanser fortifies tired strands with powerful Coconut and Abyssinian Oils, preventing breakage, amping up softness, shine, and bounce. With 90% naturally-derived, Vegan ingredients and sustainable packaging, it makes a world of difference. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban. Key Benefits:-The Strengthen collection is formulated with the power of Coconut and Abyssinian Oils – environmentally-friendly superfood antioxidants, specifically designed to repair damaged hair while fortifying each strand to prevent future breakage. -90% naturally-derived ingredients.* -Rich lather. -Gentle cleansing.-Vegan formulas.-Animal test free.-Gluten-free. -Sustainably sourced ingredients.

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InnerJoi Preserve Conditioner by Joico. This comforting, color-preserving conditioner nourishes mind, body, and soul; protecting vibrancy, shine, hair health, and hue, while leaving strands soft and silky. Features 96% naturally-derived, Vegan ingredients to protect salon color with total peace of mind. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban. Key Benefits:-Developed with color-protecting Beet Root Extract and the nourishing power of Raspberry Seed Oil, Preserve’s three daily-care products take a wholesome approach to hair health that keeps strands true to hue. 96% naturally-derived ingredients.-Leaves hair color looking shiny & vibrant. -Nourishes hair and leaves it feeling soft. -Vegan formulas. -Animal test free. -Gluten-free.-Sustainably sourced ingredients.

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