Color Wow

Xtra Large Bombshell Volumizer by Color Wow. First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days Why it's WOW Color Wow hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection Best for Hair TypesFine, thin, limp hair. Ideal for color-treated, dry, dehydrated, damaged or fragile hair. NOTES FROM THE COLOR WOW LABTypical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health.

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Color Security Shampoo by Color Wow. The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types. Why it's WOW One rich lathering, sulfate-free, residue-free formula for all hair types Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health Color Wow color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss Best for Hair TypesFor all hair types. Helps promote optimal hair and scalp condition and healthy hair growth. Perfect for extensions. NOTES FROM COLOR WOW LAB Color Wow Color Security Shampoo is a total departure from typical shampoos today because it guarantees a 100% clean, completely residue-free wash. Unlike traditional “thickening”, “anti-frizz” or “conditioning” shampoos that leave unwanted ingredients on your hair and scalp, our shampoo ensures nothing lingers after rinsing. So you always end up with the cleanest, freshest, healthiest hair and scalp possible.  Color Wow formula is also sulfate-free and made with a unique blend of 8 non-stripping cleansers that keep the cuticle smooth and closed, preventing color fade even after 20 washes. This includes a super gentle Japanese amino acid (often found in facial cleansers) that helps produce a rich, creamy lather.

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