Shop Beauty of Joseon: Ancient Wisdom for Modern Glow Experience the pinnacle of K-Beauty with our curated selection of authentic Hanbang formulas. From the skin-refining Ground Rice Honey Glow Mask to the age-defying Ginseng + Retinal Eye Serum, discover traditional secrets designed to restore your skin’s natural radiance.
Ground Rice And Honey Glow Mask by Beauty of Joseon. A wash-off mask made with Korean rice extracts and honey to help brighten, soothe, hydrate, and gently exfoliate skin in one step. What It Does: Rice-Infused Reset Meet your 15-minute total skin reset. Inspired by the time-honored benefits of Korean rice, this mask combines our rice wine complex with rice hull powder for brighter-looking, plumper-looking, hydrated skin. Honey and kaolin clay create a non-drying base that helps soothe and purify pores. Slather it on, rinse it off, and treat your skin to the ultimate ritual. All-in-One Care We formulated this Korean face mask to stay gentle on all skin types while addressing a wide range of concerns. So whether you're in need of a brightening boost or need to clear out congested pores, it's your one-step solution. Benefits: Purifies Without Dryness Purify pores with a creamy kaolin clay base. Sweeps Away Dead Skin Gently exfoliate with rice hull powder for smooth, soft skin. Boosts Natural Glow Brighten up with our Rice Wine Complex, leaving skin bouncy and dewy. Clinical Results: Clinically proven to be non-irritating* *According to a 24-hour Patch Test conducted by Korea Dermatology Research Institute on 30 subjects.
$16.00
Revive Eye Serum by Beauty of Joseon. What It Does: Triple Threat Target the appearance of fine lines, dark circles, and puffiness with every drop. We formulated this powerful Korean eye cream to refresh the delicate skin around your eyes while staying gentle. Retinal liposomes and ginseng extract work together to address the loss of collagen and visible signs of aging like fine lines. Add it to your skincare routine to help enhance skin elasticity and brightness: It's the ultimate eye serum for bright, firm, youthful-looking eyes. Non-Sticky + Nourishing Made with a lightweight serum texture that absorbs quickly without stickiness. Helps boost hydration for a smooth, silky finish. Benefits: Boosts Collagen Stimulate collagen synthesis with retinal for smoother-looking under eyes. Targets Visible Signs of Aging Address the look of wrinkles and dullness with retinal liposomes. Hydrates Without Heaviness Boost and maintain moisture with ginseng root extract. Clinical Results: Clinically proven to improve wrinkles by8.65% in two weeks.* 100% were satisfied with the brightening effect.*** *According to a study conducted by Korea Dermatology Research Institute on 21 subjects over two weeks. **According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects. ***According to a consumer perception survey of 21 subjects over two weeks.
$17.00
Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) by Beauty Of Joseon. Beauty of Joseon's iconic best seller that took over TikTok. Treat your skin to this creamy-yet-lightweight sunscreen with rice extract that comfortably hydrates for a non-sticky application and leaves your complexion dewy, bouncy, and bright. Your Everyday SPF Essential Formulated to feel exactly like a creamy moisturizer, our Internet-famous sunscreen stays lightweight and non-sticky no matter how much you apply. Infused with 30% rice extract and fermented grain extracts rich in vitamins, amino acids, and minerals to help moisturize and soothe with every application. Absorbs quickly for a natural glow with zero white cast, ever. Skin-Loving Sun Defense This community favorite combines powerful sun defense with nourishing hydration. Perfect for skin types in need of an instant moisture boost and made to minimize irritation. Shields Skin Keep skin shielded with our lab-tested blend of broad-spectrum UV filters. Melts In Experience nourishing hydration with 30% rice extract. Calms Complexion Soothe skin with synergistic fermented grain extracts. Clinically Proven -24-hour moisture-holding effect.*-Soothing effect on skin experiencing physical irritation (from friction and environmental aggressors).* *According to a 24-hour clinical study of 22 subjects. -Non-sensitizing and suitable for sensitive skin.*-Suitable for acne-prone skin. *According to a 48-hour clinical study of 32 subjects.**According to a 3-day clinical study of 21 subjects.
$21.00
Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) by Beauty Of Joseon. For those who loved Beauty Of Joseon's Relief Sun but found it a bit too rich. This ultra-lightweight fluid sunscreen is made with rice seed water for a splash of refreshing hydration. Perfect for oily and combination skin. A Splash of Lightweight Sun Protection Treat your skin to a splash of fast-absorbing hydration with Beauty Of Joseon's most refreshing sunscreen. Boosted with powerful, barrier-friendly rice seed water and panthenol (vitamin B5) to care for your complexion while it keeps your skin shielded with broad-spectrum UV protection. No white cast. No stickiness. Get everything you loved about Beauty Of Joseon's TikTok-viral Relief Sun—no white cast, no stickiness—with an extra-fresh feel. Leaves skin with a subtle natural glow that won't get greasy. Shields Skin Keep skin shielded with Beauty Of Joseon's lab-tested blend of broad-spectrum UV filters. Hydrates Experience a splash of lightweight hydration with 30% rice seed water. Refreshes Stay fresh with barrier-friendly soothing panthenol (vitamin B5). Clinically proven tohave a UVAPF : 19.3 ± 2.8 (PA ++++) Clinically proven to benon-comodogenic and soothe irritated skin.* Clinically proven to be SPF 50* Clinically proven to be safe for sensitive skin.* *According to a study conducted by Eurofins on 10 subjects over one day. **According to a study conducted by Korea Institute of Dermatological Sciences on 21 subjects over 26 days. ***According to a study conducted by PCR Corp on 10 subjects over one day. ****According to a study conducted by Korea Institute of Dermatological Sciences on 34 subjects over 3 days.
$21.00
Glow Serum Propolis + Niacinamide by Beauty of Joseon. A cushiony smoothing serum with niacinamide and propolis extract that helps refine pores, hydrate, and calm reactive skin for a glassy glow. What It Does: Stay Smooth + Calm Get glowy glass skin that feels smoother and looks calmer with every drop. We formulated this multitasking serum to help target enlarged pores and reduce the look of redness. Gentle yet effective ingredients help keep your skin's sebum levels balanced and your complexion soothed while helping smooth texture and fine lines. The thick, cushiony texture sinks in easily without leaving any sticky residue behind. Benefits: Boosts Glow with BHA Exfoliate and clear pores with BHA for smoother-looking, brighter-looking glass skin. Calms + Soothes Soothe stressed skin with propolis extract. Balances Sebum Keep your oil-moisture levels in check while targeting texture with niacinamide. Clinical Results: Clinically proven to be safe for non-irritating.* **According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.
$17.00
Ginseng Essence Water by Beauty of Joseon. A barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost. Clinically proven to be non-irritating. Features: Hydration That Lasts Smooths + Glow Benefits: Deeply Nourishes: Nourish your skin with ginseng root water for lasting moisture. Supports Moisture Barrier - Get a barrier boost and antioxidant benefits with our Ginseng Complex. Maintains Oil-Moisture Balance: Keep sebum levels in check and target texture with niacinamide. Active Ingredients: Ginseng Root Water, Ginseng Complex and Niacinamide. How to Use: After cleansing, apply a few drops of toner with your hands by gently pressing it into your skin, or use a cotton pad to sweep it outward from the center of your face. Suitable for use both morning and night.
$18.00