The Italia Deluxe Dip-It Eyeliner (SKU 2300-1) is a cult favorite because it’s incredibly affordable but performs like a high-end waterproof liner. It features a firm, felt-tip applicator that offers more stability than a floppy brush, making it great for beginners.

Here is the "how-to" for getting the best results with this specific formula:

1. Preparation
Shake it Up: Because this is a high-pigment formula, the "heavy" black pigment can settle at the bottom. Shake the tube for about 10 seconds to ensure the liner goes on jet-black and matte, rather than watery or grey.

Wipe the Excess: The "Dip-It" style often picks up more product than you need. Wipe the side of the felt tip against the rim of the bottle to prevent "globs" or smearing when you first touch your eyelid.

2. The Application (The "Three-Step" Method)
Start in the Middle: Don't start at the inner corner (where the most product tends to clump). Place the brush in the center of your lash line and drag outward.

Connect the Inner Corner: Use the remaining product left on the brush to go back and finish the inner corner. This ensures the thinnest, most natural line near your tear duct.

The Wing: Follow the natural curve of your lower lash line and draw a flick upward toward the tail of your eyebrow. Connect that flick back to your main lash line to create a triangle, then fill it in.

3. Pro Tips for the Dip-It Formula
Lay it Flat: Don't use just the very tip of the applicator; it can be "stabby" and lead to jagged lines. Instead, lay the side of the felt tip flat against your lash line and "stamp" or glide it along.

Wait for the Dry-Down: This formula is "water-resistant," but it takes about 30–60 seconds to fully set. Avoid blinking hard or looking up immediately after applying to prevent the wet liner from transferring to your upper lid/crease.

Correcting Mistakes: Since it's water-resistant, it’s hard to wipe away with just a dry finger. Use a pointed Q-tip dipped in a tiny bit of micellar water to sharpen your wing if it gets too thick.

Product Type: Eyeliner
NET WT.: 0.18 oz / 5 g

Water, Acrylates/Ethylhexyl Acrylate Copolymer, Oleyl Alcohol, Ammonium Styrene/acrylates Copolymer, Propylene Glycol, Glycerin, Glyceryl Stearate Se, Castor Oil/ipdi Copolymer, Palmitic Acid, Phenoxyethanol, Triethanolamine, Stearic Acid, Magnesium Aluminum Silicate, Pentylene Glycol, Methylparaben, Xanthan Gum, Cellulose Gum, Propylparaben, Tocopheryl Acetate, Ethylhexylglycerin, Lauryl Alcohol. May Contain (+/-): Iron Oxides (CI77499)