New Hair
Alterna Begin Again Curl Conditioner
Begin Again Curl Conditioner by Alterna. A vegan and silicone-free conditioner that hydrates, detangles, and defrizzes all textures while enhancing definition and form in curls. KEY BENEFITS • Enhances curls definition and form. • Moisturizing. • Defrizzes. • Boosts shine. • Detangles WHAT MAKES IT DIFFERENT? Vegan and silicone-free, this curl conditioner is infused with sustainably sourced Banana Flower for the hydration and moisture your curls need. Creamy and luscious formula detangles and adds a beautiful shine to curls with Fair Trade and Organic Coconut Oil and Shea Butter Conditioner is formulated with Kakadu Plum Extract and Coconut Milk to enhance curls' definition and form
$30.00
Alterna Begin Again Curl Cleanser
Begin Again Curl Cleanser by Alterna. A vegan and silicone-free cleanser that gently cleanses, improves curl texture and formation, maintains curl pattern, and reduces frizz. KEY BENEFITS • Gently cleanses.• Purifies hair by cleansing and removing build-up.• Hydrating.• Improves curls’ texture and formation.• Maintains curl pattern.• Reduces frizz.• Boosts shine.• Helps detangle. WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free cleanser with Coconut Milk and Kakadu Plum Extract to hydrate, remove build-up, purify, and gently cleanse. 2. Our formula with Fair Trade Coconut Oil improves curls' texture and formation while reducing frizz. 3. Our curl cleanser, infused with Fair Trade Cocoa Butter, to help detangle and boost gloss in curls
$30.00
Alterna My Hair. My Canvas. Easy Does It Air-Dry Balm
My Hair. My Canvas. Easy Does It Air-Dry Balm by Alterna. A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan frizz-control balm that reduces air drying time and enhances your beautiful natural textures 2) Formula with Prickly Pear Oil reduces air-drying time, controls unwanted frizz and boosts gloss 3) Formula with White Charcoal protects hair from pollutants** Laboratory tested using pollution particles 4) Formula with Water Lily extract enhances natural textures and improves manageability KEY BENEFITS Reduces air-drying time Enhances natural textures Improves smoothness and manageability Controls frizz Protects hair from pollutants** Laboratory tested using pollution particles AROMA BERGAMOT & JASMINE AROMA A powerful & energizing morning, ready to take on the day.
$30.00
Alterna My Hair. My Canvas. More to Love Conditioner
My Hair. My Canvas. More to Love Conditioner by Alterna. A vegan body enhancing conditioner that creates a foundation of fullness, texture and movement, without drying hair. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan conditioner designed to bring fullness and movement to your hair and is safe for color treated hair too! 2) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control 3) Formula with Bamboo Extract volumizes hair while improving manageability KEY BENEFITS Volumizing Gently conditions without stripping Promotes enhanced body, fullness, texture Safe for color-treated hair AROMA SEA BERRY AND MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$28.00
Alterna My Hair. My Canvas. Another Day Dry Shampoo
My Hair. My Canvas. Another Day Dry Shampoo by Alterna. A vegan translucent and lightweight dry shampoo that refreshes and softens hair by absorbing oil. For most hair types. WHAT MAKES IT DIFFERENT? 1) A lightweight vegan dry shampoo that leaves no white residue and cleanses your dirty tresses 2) Formula with White Charcoal helps absorb excess oils and cleanses the hair 3) Formula with sustainably sourced Vegan Botanical Caviar maintains hairs natural shine and gloss KEY BENEFITS Cleanses and refreshes the hair Absorbs oil and product build-up Lightweight and maintains hair's natural shine Extends time in between washes AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$30.00
Alterna My Hair. My Canvas. More to Love Bodifying Shampoo
My Hair. My Canvas. More to Love Bodifying Shampoo by Alterna. A vegan body enhancing shampoo that creates a foundation of fullness, texture and movement, without drying hair. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan shampoo designed to bring fullness and movement to your hair. It is safe for color treated hair too! 2) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control 3) Formula with Bamboo Extract volumizes hair while improving manageability KEY BENEFITS Provides fullness and movement Enhances hair's underlying body Creates foundation for texture Safe for color-treated hair Improves manageability and maintains smoothness Boosts shine AROMA SEA BERRY AND MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$29.00
Alterna My Hair. My Canvas. Me Time Everyday Conditioner
My Hair. My Canvas. Me Time Everyday Conditioner by Alterna. A gentle vegan moisturizing conditioner that enhances shine, adds smoothness and improves manageability. For most hair types. WHAT MAKES IT DIFFERENT? 1) Gentle and color-safe, this is your go-to everyday vegan hydrating conditioner 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating and improves overall hair appearance and smoothes the cuticle to add bounce and shine 3) Formula with Water Lily extract helps condition, boost gloss and improve manageability for soft and supple hair KEY BENEFITS Nourishes hair without added weight Smoothes hair to provide softness and shine Leaves hair supple with improved manageability Improves overall radiance of hair Safe for color-treated hair Moisturizes the hair AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$29.00
Alterna My Hair. My Canvas. Me Time Everyday Shampoo
My Hair. My Canvas. Me Time Everyday Shampoo by Alterna. A gentle vegan moisturizing shampoo that enhances shine, adds smoothness and improves manageability. For most hair types. WHAT MAKES IT DIFFERENT? 1) Gentle and color-safe, this is your go-to everyday vegan hydrating shampoo 2) Formula with sustainably sourced Vegan Botanical Caviar is hydrating, improves overall hair appearance and smoothes the cuticle to add bounce and shine 3) Formula with Water Lily extract helps condition, boost gloss and improve manageability for soft and supple hair KEY BENEFITS Gently cleanses and hydrates Smoothes hair to provide softness and shine Leaves hair supple with improved manageability Improves overall radiance of hair Safe for color-treated hair AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity
$29.00
Alterna My Hair. My Canvas. Soaring High Volumizing Blowout Mist
My Hair. My Canvas. Soaring High Volumizing Blowout Mist by Alterna. A vegan, volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C. For most hair types. WHAT MAKES IT DIFFERENT? 1) A lightweight vegan mist for untouchable lift and oomph 2) Formula with White Charcoal has humidity resistance for up to 72-hours and heat protection up to 450°F/232°C 3) Formula with Bamboo Extract gives hair added lift, shine and manageability KEY BENEFITS Provides lift and boosts shine Heat protection up to 450°F/232°C Up to 72 hours of humidity protection Improves manageability AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$29.00
Alterna My Hair. My Canvas. Shine On Defining Foam
My Hair. My Canvas. Shine On Defining Foam by Alterna. A vegan shine enhancing foam that creates added radiance, smoothness, and manageability to heat- or air-dried styles. For most hair types. WHAT MAKES IT DIFFERENT? 1) An innovative vegan shine foam that applies wet but sets with a radiant velvety powder finish 2) Formula with White Charcoal improves hair's overall smoothness and manageability 3) Formula with Prickly Pear Oil hydrates, combats frizz, and adds a glossy finish KEY BENEFITS Boosts shine and adds moisture Improves smoothness and manageability Gives a silky feel and smooth look AROMA BERGAMOT & JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$29.00
Alterna My Hair. My Canvas. Glow For It Universal Gloss
My Hair. My Canvas. Glow For It Universal Gloss by Alterna. A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan, lightweight, multitasking gloss that reconditions and seals your hair for a gorgeous style and finish 2) Formula with Prickly Pear Oil hydrates, combats frizz, and leaves a high-shine, silky finish 3) Gloss with White Charcoal protects hair from pollutants* and provides heat protection up to 450°F/232°C* Laboratory tested using pollution particles KEY BENEFITS Tames frizz and boosts shine Reconditions and seals the hair Heat protection up to 450°F/232°C Protects hair from pollutants** Laboratory tested using pollution particles AROMA BERGAMOT AND JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$27.00
Alterna My Hair. My Canvas. Any Way Texture Spray
My Hair. My Canvas. Any Way Texture Spray by Alterna. A vegan spray that provides texture and long-lasting styles. For most hair types. WHAT MAKES IT DIFFERENT? 1) A vegan texturizing spray that makes it effortless to create natural waves, fights frizz and provides humidity resistance for up to 24 hours! 2) Formula with White Charcoal helps provide a long-lasting style and protect hair from pollutants** Laboratory tested using pollution particles 3) Formula with Coconut Sugar Blend adds a high-luster and provides texture, definition and control 4) Hold level 5 KEY BENEFITS Creates effortless, natural undone waves Humidity resistance up to 24 hours Helps provide long-lasting styles Protects hair from pollutants** Laboratory tested using pollution particles Defines and controls AROMA SEA BERRY & MANDARIN AROMA A perfectly positive, relaxing day with all stars aligned.
$29.00
Alterna My Hair. My Canvas. City Slay Shielding Hairspray
My Hair. My Canvas. City Slay Shielding Hairspray by Alterna. A vegan, buildable, flexible-hold hairspray that helps provide humidity and heat protection up to 450°F/232°C. For most hair types. WHAT MAKES IT DIFFERENT? 1) This hairspray does it all. It's a vegan, leaves a high shine, has a buildable, flexible-hold and provides humidity protection for up to 72 hours 2) Formula with White Charcoal protects hair from pollutants** Laboratory tested using pollution particles 3) Provides heat protection up to 450°F/232°C KEY BENEFITS Vegan buildable-flexible hold hairspray Protects hair from pollutants** Laboratory tested using pollution particles Humidity protection up to 72 hours Heat protection up to 450°F/232°C Provides shines Hold level 2 AROMA BERGAMOT AND JASMINE AROMA A powerful and energizing morning, ready to take on the day.
$30.00
Alterna Caviar Anti-Aging Working Hairspray
Caviar Anti-Aging Working Hairspray by Alterna. A buildable to strong hold hairspray that feels non-sticky while maintaining hair’s natural shine. KEY BENEFITS Sustainability: Aerosols are now packaged in twist-open nozzles to minimize plastic usage Buildable and brushable hold Builds hold as you spray Doesn't weigh down hair Increases hair smoothness Buildable to turn into a strong hold Hair does not look or feel stiff Hair does not look or feel flaky Not tacky feeling Non-sticky formula Hair doesn't feel dry Builds hold as you spray Fuller looking hair Lightweight hold Doesn't weigh hair down Flexible hold Maintains hair's natural shine Increases hair smoothness Adds smoothness to the hair Provides smoothness WHAT MAKES IT DIFFERENT 1) Buildable to turn into a strong hold2) Buildable and brushable hold3) Hair does not look or feel stiff
$28.00
Alterna Caviar Anti-Aging Replenishing Moisture Masque
Caviar Anti-Aging Replenishing Moisture Masque by Alterna. An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. Perfect for straight, wavy, curly, coiled and tightly coiled hair. AN INTENSIVE MOISTURIZING TREATMENT. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS • Replenishes moisture-starved strands.• Improves overall radiance and condition of hair.• Seals in moisture. EXCLUSIVELY CAVIAR 1) Weekly treatment to replenish and rejuvenate dry, coarse, and damaged hair— leaving it healthy-looking and vibrant 2) Contains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Replenishing Moisture Masque is an intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky and youthfully restored. This once-a-week treatment provides an exceptional dose of moisture to completely rejuvenate dry, coarse, and damaged hair. Formulated with our signature Caviar Extract and Sea Silk®, the formula is ideal for effectively revitalizing and reconstructing over-processed hair, while maintaining hair's essential moisture balance. WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate HAIR CONCERNS - Anti-aging - Color protection - Dryness FORMULATION - Cream WHAT MAKES IT DIFFERENT? An intensive moisturizing treatment that replenishes moisture-starved strands, leaving hair smooth, silky, and youthfully restored.
$45.00
Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk
Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk by Alterna. Leave-In Conditioning Milk drenches dry hair in nourishing hydration for age-defying softness and slip for detangling power. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A HYDRATING AND DETANGLING LEAVE-IN CONDITIONING SPRAY. KEY BENEFITS • Provides moisture to hydrate parched hair.• Leaves hair soft, smooth, and with added shine.• Reduces breakage by up to 98%.*• Adds slip to help detangle damp hair.*Based on a study vs. untreated hair. EXCLUSIVELY CAVIAR 1) Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%.** vs. untreated hair 2) Contains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk is a nourishing leave-in conditioner is specially formulated for aging hair using the same proven ingredients and technologies as our top-selling Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner. The ultra nourishing formula leaves dry hair soft, silky, and smooth. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%.** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide increased moisture, shine and smoothness while reducing breakage by more than 98%** Based on a clinical study using Caviar Anti-Aging Replenishing Moisture Leave-In Conditioning Milk vs untreated hair HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Frizz - Shine FORMULATION - Spray WHAT MAKES IT DIFFERENT? A hydrating and detangling leave-in conditioning spray.
$32.00
Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner
Caviar Anti-Aging Replenishing Moisture Priming Leave-in Conditioner by Alterna. A lightweight leave-in conditioning spray that detangles and primes fine, dry hair, & helps provide heat protection up to 450°F/232°C.**Based on a clinical study, with use of CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner vs. untreated hair.Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS: • Provides lightweight moisture.• Helps detangle and add shine.• Acts as a fast-absorbing cutting solution.• Provides heat protection up to 450°F/232°C. EXCLUSIVELY CAVIAR 1) Specially formulated for fine, dry hair & clinically proven to provide thermal protection up to 450°F/232°C while extending styles for up to 72 hours** vs. untreated hair 2) Contains Rosehip Seed Oil with high content of unsaturated and essential fatty acids for fast-absorbing moisture and restoration of hair's natural oil balance 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS CAVIAR Anti-Aging Replenishing Moisture Priming Leave-In Conditioner is a lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle and prime fine, dry hair, providing heat protection and a barrier to humidity for frizz control and style retention. Hair is left moisturized, manageable and healthy, without added weight WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate
$35.20
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-in Protein Cream
Caviar Anti-Aging Restructuring Bond Repair Leave-in Protein Cream by Alterna. This nourishing leave-in treatment deeply penetrates hair to support the building blocks of hair—restoring and rebuilding dry, brittle strands and a coarse surface damaged by chemical treatment, heat styling, intrinsic aging and environmental aggressors. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A DEEPLY RESTORATIVE, PROTEIN-PACKED LEAVE-IN TREATMENT. KEY BENEFITS • Reduces breakage and split ends by up to 99%.*• Seals and protects against future damage.**• Smooths and rebuilds porous, coarse hair. *Based on a study vs. untreated hair.**Based on reduction in breakage and thermal protection. EXCLUSIVELY CAVIAR 1) Reduces breakage and split ends by more than 99%, results lasting up to 10 washes** vs. untreated hair 2) Contains our exclusive Caviar Bond Enforcing Technology that helps rebond hair surface, cracks, and fissures of damaged strands to restore hair to its virgin, healthiest look and feel 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Protein Cream with Caviar Bond Enforcing Technology deeply penetrates to support the building blocks of hair—restoring and rebuilding dry, brittle strands and a coarse surface damaged by chemical treatment, heat styling, intrinsic aging and environmental aggressors. This nourishing treatment is formulated with hydrolyzed keratin and bio-identical peptides to help rebuild your hair’s resiliency, adding hydration and manageability to unruly, coarse, damaged hair without weighing it down WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to help instantly mend split ends and restore broken bonds in the hair while reducing breakage and split ends more than 99%** Based on a clinical study using Caviar Anti-Aging Restructuring Bond Repair Leave-in Protein Cream vs untreated hair WHAT MAKES IT DIFFERENT? A leave-in conditioner that strengthens hair strands while protecting them from heat styling. HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR: - Damaged hair FORMULATION - Cream
$37.00
Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner
Caviar Anti-Aging Restructuring Bond Repair Conditioner by Alterna. A moisturizing, reparative conditioner that protects and repairs damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS • Color-safe formulas.• Reduces breakage by up to 99%.*• Repairs damaged hair and helps to mend split ends.• Makes hair 28% smoother and softer.• Reduces frizz.• Improves manageability by 44%.• Adds shine.• Protects hair from future damage.**• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.*based on a study vs. untreated hair**by reducing breakage EXCLUSIVELY CAVIAR Luxury haircare designed with powerful ingredients for people with damaged hair who are willing to invest in the ultimate hair recovery and defense system. DETAILS Featuring our exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99%, and add strength. The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine. WHAT ELSE YOU NEED TO KNOW Caviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. THIS PRODUCT IS FORMULATED WITHOUT Enriched with active botanical ingredients and free of added parabens, SLS/SLES sulfates and synthetic color, these luxurious products address all three categories of hair aging—intrinsic (natural), chemical and environmental. Proven to visibly transform strands after just one use, our potent blends restore the hair fiber for healthier, more youthful-looking hair. RESEARCH RESULTS - Reduces breakage by up to 99%* *vs. untreated hair when used with Bond Repair Shampoo" - Repairs damaged hair and mends split ends - Makes hair 28% smoother and softer WHAT MAKES IT DIFFERENT? A reparative conditioner that helps to protect and repair damaged hair, mends split ends, reduces frizz, and makes hair smoother, softer, and shinier. AROMA Green Tea & Bergamot with Notes of Soothing Almond HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damage hair FORMULATION - Lotion
$37.00
Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo
Caviar Anti-Aging Restructuring Bond Repair Shampoo by Alterna. A color safe shampoo that gently cleanses the hair, removes daily build up and adds shine with each use. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A SHAMPOO THAT GENTLY CLEANSES THE HAIR AND REMOVES DAILY BUILD UP. KEY BENEFITS • Color-safe formulas.• Reduces breakage by up to 99%.*• Repairs damaged hair and helps to mend split ends.• Makes hair 28% smoother and softer.• Reduces frizz.• Improves manageability by 44%.• Adds shine.• Protects hair from future damage.**• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.*based on a study vs. untreated hair**by reducing breakage EXCLUSIVELY CAVIAR Luxury haircare designed with powerful ingredients for people with damaged hair who are willing to invest in the ultimate hair recovery and defense system. DETAILS Featuring our exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99%, and add strength. The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine. WHAT ELSE YOU NEED TO KNOW Caviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. THIS PRODUCT IS FORMULATED WITHOUT Enriched with active botanical ingredients and free of added parabens, SLS/SLES sulfates and synthetic color, these luxurious products address all three categories of hair aging—intrinsic (natural), chemical and environmental. Proven to visibly transform strands after just one use, our potent blends restore the hair fiber for healthier, more youthful-looking hair. RESEARCH RESULTS - Reduces breakage by up to 99%* *vs. untreated hair when used with Bond Repair Conditioner - Repairs damaged hair and mends split ends - Makes hair 28% smoother and softer WHAT MAKES IT DIFFERENT? A reparative shampoo that helps to protect and repair damaged hair, mends split ends, reduces frizz, and makes hair smoother, softer, and shinier. AROMA Green Tea & Bergamot with Notes of Soothing Almond HAIR CONCERN - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Lotion
$36.00
American Crew Firm Hold Styling Cream
Firm Hold Styling Cream by American Crew. Non-flaking formula The ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp BENEFITS Panthenol: A long lasting moisturizer, prevents from hair damage, thickens hair and improves luster and shine. Copolymer: Provides strong, lasting hold. Castor Oil: A natural lubricant used to provide body and shine.
$19.00
American Crew Fortifying Shampoo
Fortifying Shampoo by American Crew. Daily shampoo for thinning hair. Removes buildup, refreshes the scalp, for fuller, thicker, stronger hair. BENEFITS Contains ingredients that cleanse, soften and help to increase hair volume. Refreshes the scalp as it conditions. Removes Buildup.
$21.00
American Crew Fiber Grooming Foam
Fiber Grooming Foam by American Crew. Lightweight, fibrous hair foam that provides long-lasting manageable volume with medium hold and natural shine. Works well with medium to longer length hair. BENEFITS Provides manageable volume. Medium long-lasting hold. Heat protection. Natural shine finish. Adds structure and body to the hair.
$21.00
American Crew Daily Silver Shampoo
Daily Silver Shampoo by American Crew. Daily Silver Shampoo revitalizes and brightens the look of gray hair. The new and improved formula removes brassy tones while lightly moisturizing and conditioning hair, without weigh-down. Improved formula with reduced pigment load allows for daily use without tinting hair. BENEFITS Removes brassy tones on hair. Helps to protect from UV discoloration. Improved formula with reduced pigment load allows for daily use without tinting or staining the hair and scalp. Formulated with 95% naturally derived ingredients. Vegan and formulated without silicones or parabens.
$17.00
American Crew Boost Powder
Boost Powder by American Crew. Anti-gravity volume powder with matte finish Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder adds grit for dramatic, gravity-defying texture. And, it can be layered with virtually any other American Crew styling product. BENEFITS Propylene Glycol: Retains natural moisture and softens hair. Silica Silylate: Provides flexible hold and thickens hair. Citric Acid: Revitalizes and restores hair.
$21.00
American Crew Fiber Cream
Fiber Cream by American Crew. Fibrous cream with medium hold and natural shine A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish. BENEFITS Polyethylene Glycol Polymers: Helps create the visible fibers in the product. Methyl Gluceth-20: A gentle emollient imparts a smooth feel to the hair. PVP, VP/VA, Polyquaternium-69: Provides the long lasting hold and style control. AWARDS Beauty Launchpad 2019 Readers Choice Awards
$21.00
American Crew Light Hold Texture Lotion
Light Hold Texture Lotion by American Crew. Subtle control with low shine Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability. This is an excellent choice for those who want light control in their hair without using a lot of styling product. Perfect for creating a healthy, natural, barely styled look with minimal effort. BENEFITS Water Based: Remains pliable and distributes evenly throughout hair. Hydrolyzed Wheat Starch: Provides healthy gloss to hair. PVP Copolymer: Provides body and fullness to hair. Lanolin Oil: Helps retain moisture and keep hair under control.
$23.00
American Crew Beard Balm
Beard Balm by American Crew. Beard conditioner and styler. A soft balm that tames and conditions the beard with flexible application for styling. BENEFITS Sweet Almond Oil and Shea Butter condition the beard while adding shine.
$21.00
American Crew Beard Serum
Beard Serum by American Crew. Lightweight, fast-absorbing formula An oil based formula specially designed for beard care, with beneficial oils that instantly conditions and keeps the beard soft and well-groomed. BENEFITS Arganda Spinosa Kernel Oil “Argan Oil”: Nourishes, regenerates and provides protective properties for a healthy appearance. Cyperus Esculentus Root Oil: Leaves the beard shiny Cyclopentasiloxane, Dimethiconol: Offers conditioning benefits for a smooth, silky feel.
$21.00
American Crew Beard Foam Cleanser
Beard Foam Cleanser by American Crew. Leave-in beard cleanser. Easy to use and quick absorbing dry foam with long lasting, leaving the beard clean and free of daily residue. BENEFITS Softens & conditions the beard while removing daily residue.
$21.00
American Crew Deep Moisturizing Shampoo
Deep Moisturizing Shampoo by American Crew. Daily Deep Moisturizing Shampoo is a hair and scalp wash rich in conditioning emollients that leaves hair feeling soft all day without causing build-up or greasy hair. The ultra-hydrating formula cleanses while the naturally certified American Crew Citrus Mint signature fragrance energizes and invigorates. Infused with moisturizing Vitamin B5 to promote healthy looking hair, this vegan, silicone-free shampoo is suitable for daily use on normal to dry hair. BENEFITS Delivers much‐needed hydration to dry hair. Vitamin B5 gives moisture promoting healthy looking hair. Formulated with 84% naturally derived ingredients. Packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (8.4oz, 15.2oz, 33.8ozL)
$9.00
American Crew Detox Shampoo
Detox Shampoo by American Crew. Made to thoroughly cleanse, this dual action clarifying shampoo acts as a scalp exfoliant, as well as a hair detox, removing excess sebum and product build up. The silicon-free, vegan formula has a unique combination of essential nutrient-rich Manicouagan Clay and exfoliating Coconut Shells. It is also infused with our energizing, naturally certified American Crew Citrus Mint signature fragrance. Created for men with all hair types, the scalp will feel refreshed, and hair, soft and manageable. BENEFITS Coconut Shells activate scalp’s micro-circulation when gently massaged in, promoting healthy scalp and hair. Manicouagan Clay Infuses hair with essential nutrients such as iron, calcium, sodium, potassium and zinc. Removes excess oil, dirt, and hard water mineral build up from hair and scalp. Formulated with 80% naturally derived ingredients Packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (8.4oz, 15.2oz, 33.8oz) AWARDS AskMen Grooming Awards 2021
$17.00
American Crew Daily Moisturizing Conditioner
Daily Moisturizing Conditioner by American Crew. Our triple action Daily Moisturizing Conditioner restores, strengthens, and protects. Hair is left feeling soft, manageable, and ready for styling. Suitable for men with normal to dry hair. Silicon free. Vegan. BENEFITS Detangles and moisturizes hair without weighing it down. Vitamin B5 gives moisture promoting healthy looking hair. Formulated with 91% naturally derived ingredients. Packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (8.4oz, 15.2oz, 33.8oz)
$9.00
American Crew Daily Cleansing Shampoo
Daily Cleansing Shampoo by American Crew. Enriched with Vitamin B5 for moisture, our silicone-free Daily Cleansing Shampoo is ideal for an everyday haircare routine. The nondrying vegan formula washes away excess oil, leaving hair more manageable, looking healthy, and feeling soft. Infused with our energizing, naturally certified American Crew Citrus Mint signature fragrance. Best for men with normal to oily hair and scalp. BENEFITS Washes away excess oil on hair and scalp. Vitamin B5 gives moisture promoting healthy looking hair. Formulated with 91% naturally derived ingredients. Packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (8.4oz, 15.2oz, 33.8oz)
$9.00
American Crew Matte Clay Spray
Matte Clay Spray by American Crew. The American Crew Matte Clay Spray, formulated with Kaolin Clay, provides major texture and body to the hair, and has strong medium hold that lasts all day. BENEFITS Provides volume, thickness and texture to the hair Long-lasting hold that washes out easily Suitable for men with medium-length hair Easy to use spray format Packaging made with 85% Post-Consumer Recycled Plastic. Key ingredient: Kaolin Clay absorbs oil AWARDS GQ Grooming Award 2022 Men's Health 2022 Grooming Awards
$22.00
American Crew Prep & Prime Tonic
Prep & Prime Tonic by American Crew. A lightly-moisturizing and refreshing hair tonic that prepares the hair for cutting and styling, by adding a light hold and texture for increased control and manageability. Plus, it provides heat protection. BENEFITS Light hold, low shine and water based. Provides heat protection. Moisturizes & detangles hair while increasing manageability. Does not cause damage or build-up on tools.
$19.00
American Crew Defining Paste
Defining Paste by American Crew. Medium hold with low shine For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that's beyond 2'' in length. BENEFITS Lanolin: A rich emollient with moisturizing properties. Beeswax: Provides a pliable hold. Glycerin: Gives hair a thicker and fuller appearance.
$23.00
American Crew Molding Clay
Molding Clay by American Crew. High hold with medium shine Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice for those who frequently engage in sports and tend to perspire heavily. BENEFITS Beeswax: All-natural holding power. Kaolin: White clay from the Paris Basin, naturally healing and stimulating and good for sensitive skin and scalp. Bentonite: Specialty clay used to increase viscosity, provides smoother texture and offers good application properties. PEG-13 Sunflower Glycerides: Provides great conditioning for hair and scalp. All-Natural Essential Oils: No synthetic fragrance. Orange, Peppermint, Spearmint and Lime Oils soothe, refresh, cool and naturally fragrance the product.
$23.00
American Crew Whip
Whip by American Crew. An airy, weightless whipped formulation that provides subtle texture and control for a natural, effortless look. This unique styling whip readily absorbs into hair - providing definition and separation without adding weight or stickiness - to deliver a light, pliable hold and natural shine for healthy looking hair. BENEFITS Delivers natural and effortless looks Weightless formula distributes easily through hair Light, pliable hold with natural shine for healthy looking hair Creates definition and separation Offers flexible control Provides fullness and volume Leaves hair feeling soft and moisturized Subtle minty fresh fragrance (tea tree)
$23.00
American Crew Cream Pomade
Cream Pomade by American Crew. Cream pomade with light/medium hold and low shine. A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish. BENEFITS Provides moisturizing and conditioning benefits for better looking hair. Tames the hair for a frizz-free natural look. Leaves a textured definition to your hair style.
$23.00
American Crew Grooming Cream
Grooming Cream by American Crew. High hold with high shine Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. BENEFITS Aloe Vera Gel: Provides emoliency and moisturizing properties. Lanolin: Responsible for tremendous hold and shine. Coconut Oil: Provides conditioning properties and sheen. Beeswax: Provides a barrier against moisture loss and has antioxidant properties.
$23.00
American Crew Pomade
Pomade by American Crew. Medium hold with high shine Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. BENEFITS Water Based: Shampoos out easily without residue. Lanolin: Provides tremendous shine and pliable hold. Complex Strong Hold: Ultimate hold in a pliable product. AWARDS GQ Reader's Choice 2020 Grooming Awards
$13.50
American Crew Forming Cream
Forming Cream by American Crew. Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. BENEFITS Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. AWARDS AskMen Dating Awards 2023 AskMen Grooming Awards 2023
$13.50
American Crew Fiber
Fiber by American Crew. High hold with low shine Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. BENEFITS Lanolin: Humectant and emollient responsible for unsurpassed hold. Cetyl Palmitate: An emollient that provides a smooth after feel. Ceteareth-20: A fine conditioner and an excellent emulsifier. Beeswax: Protects against moisture loss while providing total control. AWARDS Beauty Launchpad 2023 Reader's Choice Awards 2023
$13.50
American Crew Classic Firm Hold Styling Gel
Classic Firm Hold Styling Gel by American Crew. Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp. BENEFITS Dual Polymer Complex: Provides very high hold with a high shine. Alcohol Free: Prevents flaking. Low pH: Avoids drying the hair and scalp. Carbomer: Allows for easier distribution through hair.
$12.00
American Crew Classic Medium Hold Spray Gel
Classic Medium Hold Spray Gel by American Crew. Easy styling control Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. Excellent for blow drying and hair of all lengths, this product can be used on damp or dry hair. BENEFITS PVP/VA Copolymer: Holding agent with excellent flexibility, aids in styling support and provides firmness. Aloe Vera Gel: Conditions & maintains moisture. Sage Extract: Conditions dry scalp. Low pH: Prevents over-drying of hair and scalp.
$21.00
American Crew Classic Light Hold Styling Gel
Classic Light Hold Styling Gel by American Crew. Non-flaking formula Light Hold Styling Gel builds thickness and shine while providing light control. Our alcohol-free, flake-free formula will not dry the scalp and contains thermal barriers that protect the hair from environmental stress and blow drying or heat treatments. This is one gel that works to condition scalp with ginseng and sage extract. BENEFITS Alcohol Free: Non-drying to scalp. Thermal Protectants: Protects hair during blow drying. PVP Copolymer: Provides body and fullness to the hair.
$19.50
American Crew 3-In-1 Ginger + Tea Shampoo, Conditioner & Body Wash
3-In-1 Ginger + Tea by American Crew. All-in-one shampoo, conditioner, and body wash formulated with energizing Ginger and Tea scent. BENEFITS Cleanses and moisturizes the hair and body while providing a rich, luxurious lather to remove dirt, sweat and styling products. Supports and replenishes the skin's natural moisture barrier. Aromachology inspired Giner + Tea fragrance helps you feel awakened, energized and invigorated. Packaging is made with 80% post-consumer recycled plastic.
$25.00
