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  • Moroccanoil Intense Curl Cream moroccanoil-intense-curl-cream-1

    Moroccanoil Intense Curl Cream

    Intense Curl Cream by Moroccanoil. A leave-in curl conditioner infused with argan oil to provide intense hydration and fight frizz, leaving curls defined and refreshed. For natural curls and waves that look shiny, shapely and beautifully refreshed, Moroccanoil® Intense Curl Cream is a leave-in conditioner that moisturizes and fights stubborn frizz without stickiness. Infused with nourishing argan oil and vitamins to keep wavy and curly hair looking hydrated and touchably soft all day.

    $36.00

  • Moroccanoil Texture Clay moroccanoil-texture-clay-1

    Moroccanoil Texture Clay

    Texture Clay by Moroccanoil. A workable styling clay to create piecey, roughed-up texture with a matte finish and strong hold. A moldable clay that defines and sculpts to create natural looks with a matte finish and strong hold. Moroccanoil® Texture Clay features a blend of argan oil, shea butter and bentonite clay for piecey, roughed-up styles. Achieve customizable versatility—this unisex hair clay allows for time to style before the hold sets in to build to a desired level of texture for both short and long hair. Tames and controls frizz all day and leaves behind a non-sticky, non-greasy finish.

    $30.00

  • Moroccanoil Volumizing Mousse moroccanoil-volumizing-mousse-1

    Moroccanoil Volumizing Mousse

    Volumizing Mousse by Moroccanoil. An airy styling mousse that builds body and provides flexible, flake-free hold for lasting volume and movement. Give your hair instant volume and lift with Moroccanoil® Volumizing Mousse for medium to fine hair. This weightless styling volumizer builds body and creates lift without stickiness. Our flake-free formula with medium, flexible hold provides a "memory" factor, for natural-looking styles that last longer. Infused with antioxidant-rich argan oil and an anti-static agent for supremely manageable and silky hair.

    $30.00

  • Moroccanoil Smart Styling Infrared Hair Dryer moroccanoil-smart-styling-infrared-hair-dryer-1

    Moroccanoil Smart Styling Infrared Hair Dryer

    Smart Styling Infrared Hair Dryer by Moroccanoil. A lightweight hair dryer featuring infrared technology to reduce thermal exposure, leaving hair shiny and smooth with reduced static and frizz. This lightweight hair dryer features innovative technology that reduces drying time, minimizes thermal exposure and saves energy. Key Benefits Far Infrared Light heats the hair from the inside out to reduce thermal damage and lock in moisture Patented ceramic honeycomb heating unit concentrates airflow and reduces drying time by up to 50% Energy-efficient design provides 40% energy savings compared to traditional hair dryers Ultra-lightweight (less than 1 lb.) for comfortable styling 3 heat settings, 2 speed settings, and a Cool Shot button for a customized blowout Includes a Speed Dry Nozzle and Curl Defining Diffuser for targeted airflow

    $190.00

  • Moroccanoil Power Performance Ionic Hair Dryer moroccanoil-power-performance-ionic-hair-dryer-1

    Moroccanoil Power Performance Ionic Hair Dryer

    Power Performance Ionic Hair Dryer by Moroccanoil. A professional-grade hair dryer to deliver smooth, salon-quality blowouts in less time. Details This professional-grade hair dryer features an ultrafast motor and advanced ionic technology to deliver smooth, salon-quality blowouts in less time. Key Benefits Designed and manufactured in Italy to meet the specialized needs of beauty professionals Durable, powerful AC motor provides ultra-fast airspeed for faster drying time Advanced ionic technology helps lock in moisture and reduce static 99.9% Nano Silver grill enhances shine Ergonomic soft-touch grip and a quiet, lightweight design 3 heat settings, 2 speed settings, and a Cool Shot button for a customized blowout Includes a Speed Dry Nozzle and Curl Defining Diffuser for targeted airflow

    $320.00

  • Moroccanoil Everlasting Curl Titanium Curling Iron moroccanoil-everlasting-curl-titanium-curling-iron-1

    Moroccanoil Everlasting Curl Titanium Curling Iron

    Everlasting Curl Titanium Curling Iron by Moroccanoil. An extra-long, 1-inch diameter curling iron to deliver shiny, long-lasting curls with a frizz-free finish. This curling iron delivers shiny, long-lasting curls and features an extra-long titanium barrel for fast performance, even heat distribution, and frizz-free results. It can also be used as a wand. Key Benefits Titanium barrel heats quickly and evenly in less than 60 seconds Extra-long, 1-inch diameter barrel maximizes surface area for faster performance Provides plenty of room to wrap long or thick hair, with a smooth glide for flawless, frizz-free styles Soft-touch ergonomic grip Digital display for temperature control up to 430 °F / 221 °C 1-hour automatic shutoff for worry-free styling Comes in a heat-resistant pouch

    $160.00

  • Moroccanoil Dry Texture Spray moroccanoil-dry-texture-spray-1

    Moroccanoil Dry Texture Spray

    Dry Texture Spray by Moroccanoil. A dry-finish texturizing spray for effortless volume and long-lasting hold. Infused with argan oil for a touchable, non-sticky finish. A dry argan-oil infused texture spray for effortless, undone styles with long-lasting hold. Use Moroccanoil® Dry Texture Spray as a finishing spray for styles with carefree, textured volume. Can also be used as a prep spray to provide foundational grip needed for no-slip braids and updos. A particle matrix of high-performance resins and zeolite form a bond between hairs for a texturized hold with a dry, gritty finish.

    $14.00

  • Moroccanoil Dry Scalp Treatment moroccanoil-dry-scalp-treatment-1

    Moroccanoil Dry Scalp Treatment

    Dry Scalp Treatment by Moroccanoil. A pre-shampoo treatment to soothe dry, flaky, or itchy scalps. Formulated with argan oil to nourish and salicylic acid to exfoliate. Soothe, moisturize, and exfoliate a dry scalp with Dry Scalp Treatment. This five-minute pre-cleansing treatment is infused with a powerful blend of natural ingredients and essential oils to provide instant relief for dry, flaky, or itchy scalps.* It is formulated with salicylic acid to assist in preventing flakiness, geranium oil to soothe, argan oil to nourish, and Vitamin E to help revitalize and repair damaged hair. Together, they help protect the scalp from future outbreaks and imbalances and moisturize to help maintain the look and feel of a healthy scalp, resulting in fuller, shinier hair. Features a natural aroma with a deeply relaxing lavender and geranium blend. In a consumer perception study conducted on 50 respondents, after just 2 weeks: 96% said the scalp felt soothed 94% said the feeling of scalp itchiness was reduced 94% said their scalp felt moisturized 94% said overall scalp health felt improved 90% said the formula cleansed scalp of loose flakes

    $40.00

  • Moroccanoil Curl Control Mousse moroccanoil-curl-control-mousse-1

    Moroccanoil Curl Control Mousse

    Curl Control Mousse by Moroccanoil. An ultra-lightweight, airy styling foam to tame tightly spiraled curls, seal in moisture, and repel humidity for lasting shape and definition. Control curly, coily and tightly-spiraled hair with no crunch: Moroccanoil Curl Control Mousse tames, defines and provides hold for hours, sealing in moisture and preventing frizzy hair in any weather. Lightweight yet powerful formula infused with argan oil provides soft, smooth hair with a natural texture and no sticky residue.

    $30.00

  • Moroccanoil Curl Defining Cream moroccanoil-curl-defining-cream-1

    Moroccanoil Curl Defining Cream

    Curl Defining Cream by Moroccanoil. An all-in-one curl styling cream that defines and enhances the curl pattern while fighting frizz, conditioning, and boosting shine. Put your best curl forward. This all-in-one curl solution replaces regular cocktailing of a gel, mousse, or serum. Argan oil-infused formula increases bounce and movement of naturally curly and wavy hair for frizz-free curls with improved shape and separation. It defines and enhances the curl pattern, while softening texture with a gentle, touchable hold. • 48-hour curl definition* • Conditions and provides soft hold • Combats frizz • Imparts shine • Leaves curls silky smooth • Increases bounce and movement Winner, Curl Defining, 2022, 2019 Allure Readers' Choice Awards *Based on an independent lab study.

    $16.00

  • Moroccanoil Glimmer Shine moroccanoil-glimmer-shine-1

    Moroccanoil Glimmer Shine

    Glimmer Shine by Moroccanoil. An ultra-lightweight finishing mist to impart long-lasting shine and help revive dull color. Add this perfect final step to any style for beautiful, shiny hair. Moroccanoil® Glimmer Shine is a finishing spray that attracts and reflects light to give hair a gorgeous gloss. Infused with argan oil, vitamins and antioxidants, this hair shine spray creates an invisible veil of pure, luminous shine which helps protect hair against harmful environmental elements like the sun, salt water and chlorine. It also enhances color and highlights, for hair that reflects beautifully in any light. Alcohol-free.

    $30.00

  • Moroccanoil Frizz Shield Spray moroccanoil-frizz-shield-spray-1

    Moroccanoil Frizz Shield Spray

    Frizz Shield Spray by Moroccanoil. A weightless styling mist that repels humidity to provide long-lasting frizz protection, leaving hair with glass-like shine and a silky, non-sticky finish. This heat-activated spray eases the styling process while providing a defensive shield for long-lasting frizz, static, and flyaway control. The weightless formula helps protect against thermal damage and includes antioxidant-rich argan oil and other naturally derived and upcycled ingredients to care for hair from the inside out, leaving it silky, soft, smooth, and glass-like—without a sticky finish or film. Powered by HydroResist Technology, which wraps strands in a hydrophobic conditioning veil that repels humidity and other environmental elements for perfectly styled hair that lasts for days. Protects against up to 90% humidity* 94% said it’s the best anti-frizz product** 98% said the hair is shiny and smooth** 99% said the hair is soft** 96% said product provides salon-worthy results** Fragranced with the Moroccanoil signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes. *Results based on an independent lab study. **Study of women ages 18-65. Spray throughout clean, damp hair. Comb to distribute evenly and blow-dry in sections to activate. Follow with a flat iron for enhanced anti-frizz benefits. Frizz Shield Spray should be the last product applied before blow-drying for optimal heat activation.

    $14.00

  • Moroccanoil Blonde Perfecting Purple Conditioner moroccanoil-blonde-perfecting-purple-conditioner-1

    Moroccanoil Blonde Perfecting Purple Conditioner

    Blonde Perfecting Purple Conditioner by Moroccanoil. A nourishing purple conditioner to gently detangle and soften hair while enhancing tone and vibrancy. Complete your brass-neutralizing regimen with Blonde Perfecting Purple Conditioner, the perfect partner to our best-selling Blonde Perfecting Purple Shampoo. This lightweight, nourishing conditioner provides continued tone-enhancing benefits throughout the conditioning process, depositing violet pigments to counteract unwanted yellow and orange hues in blonde, lightened brunette, and grey hair. It also features ArganID™ technology to help repair and seal the cuticle, plus a detangling amino acid blend to improve color retention and enhance shine. The result: brighter, more radiant color and a healthier look and feel. In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner: 100% said hair feels soft* 96% said hair does not feel stripped or dry* 92% said highlights were refreshed* 85% said warmth is neutralized*

    $12.00

  • Moroccanoil Blonde Perfecting Purple Shampoo moroccanoil-blonde-perfecting-purple-shampoo-1

    Moroccanoil Blonde Perfecting Purple Shampoo

    Blonde Perfecting Purple Shampoo by Moroccanoil. A pro-strength, sulfate-free purple shampoo to gently cleanse while neutralizing brassiness and helping to restore brighter, more radiant color. Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free. In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner: 100% said hair feels soft* 96% said hair does not feel stripped or dry* 92% said highlights were refreshed* 85% said warmth is neutralized*

    $12.00

  • Moroccanoil Hydrating Conditioner moroccanoil-hydrating-conditioner-1

    Moroccanoil Hydrating Conditioner

    Hydrating Conditioner by Moroccanoil. A moisture-balancing conditioner to nourish and gently detangle while infusing hair with argan oil, red algae, and vitamins A and E. Condition and detangle dehydrated hair with Moroccanoil® Hydrating Conditioner. This gentle, daily-use formula leaves hair smoother, more manageable and easier to style. Infused with antioxidant-rich argan oil, vitamins A and E and moisturizing red algae for optimal hydration for all hair types- from normal to dry hair. Color-safe. Sulfate-free, phosphate-free and paraben-free.

    $12.00

  • Moroccanoil Hydrating Shampoo moroccanoil-hydrating-shampoo-1

    Moroccanoil Hydrating Shampoo

    Hydrating Shampoo by Moroccanoil. A sulfate-free, moisture-balancing shampoo to gently cleanse while infusing hair with argan oil, moisturizing red algae, and Vitamins A and E. Infuse dehydrated, dry hair with much-needed moisture. Moroccanoil Hydrating Shampoo conditions hair with argan oil, Vitamins A and E and moisturizing red algae for hair that looks and feels healthier. This moisturizing shampoo is gentle enough for daily use and provides optimal hydration for both normal and color-treated hair. Increase your hair's manageability, smoothness and shine. Color-safe. Sulfate-free, phosphate-free and paraben-free.  

    $12.00

  • Moroccanoil Extra Volume Conditioner moroccanoil-extra-volume-conditioner-1

    Moroccanoil Extra Volume Conditioner

    Extra Volume Conditioner by Moroccanoil. A volumizing conditioner that gently detangles and promotes shine, manageability, and hydration without weighing fine hair down. Gently detangle your hair while adding volume. Extra Volume Conditioner volumizes and gives fine hair body, shine and manageability without weighing it down. Infused with antioxidant-rich argan oil and fortifying nutrients, including linden bud extract, this volumizing conditioner transforms hair from lifeless to lively. Color-safe. Sulfate-free, phosphate-free and paraben-free.

    $12.00

  • Moroccanoil Extra Volume Shampoo moroccanoil-extra-volume-shampoo-1

    Moroccanoil Extra Volume Shampoo

    Extra Volume Shampoo by Moroccanoil. A sulfate-free volumizing shampoo that gently cleanses and lifts fine hair while infusing it with revitalizing nutrients for added shine and body. Transform and volumize fine hair from lifeless to lively! Extra Volume Shampoo works weightlessly to gently cleanse and add volume to fine, limp hair. Infused with antioxidant-rich argan oil and revitalizing nutrients—including linden bud extract that naturally plumps up hair—to bring back body, shine and manageability for healthy-looking hair. Color-safe. Sulfate-free, phosphate-free and paraben-free.

    $12.00

  • Moroccanoil Dry Shampoo Light Tones moroccanoil-dry-shampoo-light-tones-1

    Moroccanoil Dry Shampoo Light Tones

    Dry Shampoo Light Tones by Moroccanoil. A dry shampoo that dissipates instantly to absorb oil and product buildup while combatting brassiness in light-colored hair. Hair color is personal. Dry shampoo should be too. By popular demand, Moroccanoil® launches its first-ever dry shampoo in two formulas, for Light Hair Tones and for Dark Hair Tones. Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, buildup and odor, leaving hair instantly cleansed and refreshed. UV-protecting, argan oil-infused formula contains subtle violet undertones to balance brassiness in blonde hair and bring out the best in light tones.

    $12.00

  • Moroccanoil Dry Shampoo Dark Tones moroccanoil-dry-shampoo-dark-tones-1

    Moroccanoil Dry Shampoo Dark Tones

    Dry Shampoo Dark Tones by Moroccanoil. A dry shampoo that dissipates instantly to absorb oil and product buildup without leaving a dull residue in dark hair. Your hair color is personal, so your dry shampoo should be too. Introducing our first-ever dry shampoo in two formulas, for Dark Hair Tones and for Light Hair Tones. Moroccanoil Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula breaks down instantly, leaving no dull residue and maintaining the natural richness of dark, brunette tones.

    $12.00

  • Moroccanoil Curl Enhancing Conditioner moroccanoil-curl-enhancing-conditioner-1

    Moroccanoil Curl Enhancing Conditioner

    Curl Enhancing Conditioner by Moroccanoil. An argan oil-infused conditioner to nourish curls while boosting softness and shine and enhancing curl formation and appearance. A curl-boosting conditioner with nourishing argan oil to restore elasticity, shine and manageability. Moroccanoil Curl Enhancing Conditioner gently detangles to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement.

    $26.00

  • Moroccanoil Curl Enhancing Shampoo moroccanoil-curl-enhancing-shampoo-1

    Moroccanoil Curl Enhancing Shampoo

    Curl Enhancing Shampoo by Moroccanoil. A curl-boosting shampoo to gently cleanse while boosting softness and shine and enhancing curl formation and appearance. A curl-boosting shampoo with nourishing argan oil to restore elasticity, shine and manageability. Moroccanoil® Curl Enhancing Shampoo gently cleanses to reveal noticeably soft and smooth curls that are full of definition and free of unwanted frizz. A blend of hydrolyzed vegetable protein and Abyssinian oil strengthens and protects, for weightless curls that look and feel healthy with bounce and movement. Nourish the hair while achieving beautiful, natural and healthy looking curls with Moroccanoil’s Curl Enhancing Shampoo with argan oil.

    $26.00

  • Moroccanoil Frizz Control Conditioner moroccanoil-frizz-control-conditioner-1

    Moroccanoil Frizz Control Conditioner

    Frizz Control Conditioner by Moroccanoil. A frizz-fighting conditioner that weightlessly restores manageability and shine to dull, frizz-prone hair. Fight frizz and protect against humidity with Frizz Control Conditioner. The rich formula provides daily protection against frizz, flyaways, and static, leaving the hair weightless and residue-free. It also imparts optimal nourishment to help restore manageability, luster, and shine to dull, frizz-prone hair, no matter the texture or condition. Color-safe. Formulated without sulfates, phosphates, or parabens. • Reduce static and flyaways by 99%*• Frizz control for up to 72 hours**• Reduce frizz by up to 73%***• Protect against frizz in up to 90% humidity**• Noticeably softer, silkier, more luminous hair• Tested on fine, medium, and coarse hair types *Based on instrumental testing comparing Moroccanoil Frizz Control Shampoo and Conditioner to a standard shampoo and conditioner.**Results based on an independent lab study.***Based on instrumental testing of the effects of Moroccanoil Frizz Control Shampoo and Frizz Control Conditioner when used with Moroccanoil Frizz Shield Spray.

    $12.00

  • Moroccanoil Color Care Shampoo moroccanoil-color-care-shampoo-1

    Moroccanoil Color Care Shampoo

    Color Care Shampoo by Moroccanoil. A pH-balanced shampoo to lock in color and help protect hair from environmental aggressors. Extend the life of your color while improving hair’s integrity and boosting shine. This pH-balanced, sulfate-free shampoo gently cleanses while minimizing the absorption of substances that interact with color and is powered by proprietary technology to provide superior color retention. ArganID™ helps repair and seal the cuticle to lock in color, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against color loss and damage caused by sunlight and environmental aggressors. 90% of users noticed healthy-looking shine in just one use.* Sulfate, phosphate, and paraben-free. Bottles made of 50% post-consumer recycled material. PETA-certified cruelty-free.

    $12.00

  • Moroccanoil Color Care Conditioner moroccanoil-color-care-conditioner-1

    Moroccanoil Color Care Conditioner

    Color Care Conditioner by Moroccanoil. An ultra-moisturizing conditioner to lock in color, boost shine, and promote a healthier look and feel. Extend the life of your color while improving hair’s integrity and boosting shine. This ultra-moisturizing conditioner softens and detangles to leave hair manageable and healthy-looking and is powered by proprietary technology to provide superior color retention. ArganID™ helps repair and seal the cuticle to lock in color, while an Environmental Protection Blend combines the benefits of pomegranate extract and a sun protection quat to help protect against color loss and damage caused by sunlight and environmental aggressors. 90% of users noticed healthy-looking shine in just one use.* Sulfate, phosphate, and paraben-free. Bottles made of 50% post-consumer recycled material. PETA-certified cruelty-free.

    $12.00

  • Moroccanoil Clarifying Shampoo moroccanoil-clarifying-shampoo-1

    Moroccanoil Clarifying Shampoo

    Clarifying Shampoo by Moroccanoil. A deep-cleansing shampoo that removes everyday buildup without stripping moisture, restoring hair and scalp to a healthy balance. Hair products, hard water and mineral deposits, chlorine and environmental impurities can all leave buildup over time—which can cause dull, greasy or limp hair. Moroccanoil® Clarifying Shampoo is a deep-cleansing formula that removes everyday buildup, restoring hair to a weightless, healthy balance. Rich in argan and avocado oils, keratin, lavender, chamomile and jojoba extracts, this clarifying shampoo nourishes your hair while gently cleansing impurities away. Color-safe. Sulfate-free, phosphate-free and paraben-free.  • Removes 88% of oil* • Removes 88% of copper pollutants* • Removes 72% of aluminum pollutants* • Removes 52% of metals such as calcium and hard water mineral deposits* *Based on an independent lab study.

    $26.00

  • Amika Rising Star Volumizing Finishing Spray Amika Rising Star Volumizing Finishing Spray

    Amika Rising Star Volumizing Finishing Spray

    Rising Star Volumizing Finishing Spray by Amika. Ready to rise to the top? enter: your fave styler for instant + all day root lift.* WHAT IT IS: don’t fall flat! rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all day long.* *based on a visual expert grading evaluation of 31 subjects WHO IT'S FOR: fine-medium hair types (1-3a) WHY IT'S SPECIAL step into the limelight with volume worthy of the hair hall of fame. this revitalizing spray lifts strands at the roots for instant + all day root lift* without stiffness or crunch. a single spritz offers a 1-way ticket to stardom with a buildable + lightweight formula that protects hair from heat + never weighs it down. flat, lifeless hair? next!​ volume that packs a performance: clinically proven for instant + all day root lift that lasts all day* all the volume, none of the stiffness: this crunch-free formula is buildable, lightweight + never weighs hair down. hair-raising ingredients: formulated with carob seed extract, hydrolyzed soy proteins + more to create fuller-looking strands. *based on a visual expert grading evaluation of 31 subjects

    $20.00

  • Amika Big Hit Volumizing Shampoo Amika Big Hit Volumizing Shampoo

    Amika Big Hit Volumizing Shampoo

    Big Hit Volumizing Shampoo by Amika. Ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. WHAT IT IS: hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, lifeless hair home. *based on a professional evaluation of 32 subjects. WHO IT'S FOR: fine-medium hair types (1-3a) WHY IT'S SPECIAL: this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day. volume that packs a performance: clinically proven for 2.3x more volume** iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home. soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin. **clinically tested when using big hit shampoo + conditioner together as a system.

    $28.00

  • Amika Big Hit Volumizing Conditioner Amika Big Hit Volumizing Conditioner

    Amika Big Hit Volumizing Conditioner

    Big Hit Volumizing Conditioner by Amika. Ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture. WHAT IT IS: hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.**based on a professional evaluation of 32 subjects. WHO IT'S FOR: fine-medium hair types (1-3a) WHY IT'S SPECIAL: this volume deserves an encore. big hit conditioner is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit conditioner helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day. volume that packs a performance: clinically proven for 2.3x more volume** iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home. soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin. **clinically tested when using big hit shampoo + conditioner together as a system.

    $28.00

  • kit-sch Purple Toning Conditioner Bar for Color Treated & Grey Hair kitsch Purple Toning Conditioner Bar for Color Treated & Grey Hair

    kitsch Purple Toning Conditioner Bar for Color Treated & Grey Hair

    Purple Toning Conditioner Bar for Color Treated & Grey Hair by kit-sch. The world's first solid purple conditioner bar with Biotin! Safe for blondes, grey & white hair: color-treated, highlighted, & natural. PH balanced and safe for color-treated hair Neutralizes unwanted brassiness and yellow undertones. WHO IT'S FOR:All hair types welcome! WHY YOU'LL LOVE IT: Enriched with Biotin to boost shine, reduce dullness & strengthen your hair Enjoy smoother, stronger & more vibrant blonde hair after just one use!  Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner Made in the USA with quality ingredients 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines CERTIFICATIONS: kit-sch is Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.

    $14.00

  • kit-sch Rosemary & Biotin Volumizing Solid Conditioner kit-sch Rosemary & Biotin Volumizing Solid Conditioner

    kitsch Rosemary & Biotin Volumizing Solid Conditioner

    Rosemary & Biotin Volumizing Solid Conditioner by kit-sch. Deeply nourishes fine & delicate hair for softer, smoother-looking strands Infused with rosemary, biotin, and NaturePep® Amaranth to help thicken strands from within for overall hair health Formulated to help boost volume, shine, and keratin production for fuller-looking locks WHO IT'S FOR:All hair types welcome! WHY YOU'LL LOVE IT:💛 Antioxidant-rich peptide blend helps strengthen strands to reduce breakage & split ends for friction-free, resilient hair 💛 Carefully balanced, lightweight formula gently cares for your hair without leaving behind residue 💛 Free of parabens, phthalates, silicones & sulfates 💛 pH balanced and safe for color-treated hair 💛 Made in the USA, Vegan, Cruelty Free, Leaping Bunny Certified 💛 Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner. 💛 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines CERTIFICATIONS: kit-sch is Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.

    $14.00

  • kit-sch Rosemary & Biotin Volumizing Solid Shampoo kit-sch Rosemary & Biotin Volumizing Solid Shampoo

    kitsch Rosemary & Biotin Volumizing Solid Shampoo

    Castor Oil Nourishing Shampoo Bar by kit-sch. Deeply cleanses fine & delicate strands from roots to ends to encourage hair growth. Infused with rosemary, biotin, and NaturePep® Amaranth to help thicken strands from within. Formulated to help boost volume, shine, and keratin production for fuller-looking locks. WHO IT'S FOR:All hair types welcome! WHY YOU'LL LOVE IT: 💛 Antioxidant-rich peptide blend helps strengthen strands to reduce breakage & split ends for friction-free, resilient hair.  💛 Carefully balanced, lightweight formula gently cares for your hair without leaving behind residue. 💛 Free of parabens, phthalates, silicones & sulfates  💛 pH balanced and safe for color-treated hair 💛 Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner. 💛 Made in the USA, Vegan, Cruelty Free, Leaping Bunny Certified 💛 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one conditioner bottle’s worth of plastic from the world's oceans, rivers, and coastlines CERTIFICATIONS: kit-sch is Leaping Bunny certified! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.

    $14.00

  • KMS THERMASHAPE 2-IN-1 Spray kms-thermashape-2-in-1-spray-2

    KMS THERMASHAPE 2-IN-1 Spray

    THERMASHAPE 2-IN-1 Spray by KMS. SHAPE WITH HOT TOOLS AND USE AS A FINISHING SPRAY FOR EXTRA HOLD AND SHINE. WHAT’S SO SPECIAL ABOUT IT? Spray for dry hair - styles last up to 72 hours  Gives shape to hot tools for styles and reduces breakage up to 50%  Gives extra hold and shine and reduces flyaways when used as a finishing spray WHAT’S THE FRAGRANCE? This fragrance combines scents of the forest, paired up with citrus fruits and flowers Mirroring inner strength and relaxed stability Hair Type: Straight to Curly Did you know...? ...that the THERMASHAPE 2-in-1 Spray contains a special combination of melting polymers? It melts with heat and solidifies when cooled down. This technology enables long-lasting looks created with hot tools.

    $25.50

  • KMS CURLUP Wave Foam Mousse kms-curlup-wave-foam-2

    KMS CURLUP Wave Foam Mousse

    CURLUP Wave Foam Mousse by KMS. CREATES SOFT WAVES WITH NATURAL MOVEMENT. WHAT’S SO SPECIAL ABOUT IT? Enhances wave formation  Creates long lasting waves with definition  Provides frizz control and humidity resistance for up to 72 hours WHAT'S THE FRAGRANCE? A vibrant fragrance of fruits, flowers and greenery Subtle sweetness merging with clear and harmonious vibrancy Did you know...? ...that the CURLUP Wave Foam also possesses moisturizing properties? This makes it perfect for curls and waves that are prone to dryness during hot summer or dry winter seasons.

    $24.50

  • KMS ADDPOWER Shampoo kms-addpower-shampoo-2

    KMS ADDPOWER Shampoo

    ADDPOWER Shampoo by KMS. A SHAMPOO TO MAKE FINE, WEAK HAIR FEEL STRONGER AND MORE RESILIENT. WHAT'S SO SPECIAL ABOUT IT? Makes fine, weak hair feel stronger and more resilient  Maintains the hair’s natural protein balance  Hair appears healthier WHAT'S THE FRAGRANCE? The character of this fragrance is built by the family of flowers, citrus, fruits and woods Powerful, clear, pleasant and without compromises Hair Type: Straight to Coily  Did you know...? ...that the ADDPOWER Shampoo is designed to be produced in a cold batch process? This is another way how energy is saved.

    $24.50

  • KMS HAIRSTAY Anti-Humidity Seal kms-hairstay-anti-humidity-seal-2

    KMS HAIRSTAY Anti-Humidity Seal

    HAIRSTAY Anti-Humidity Seal by KMS. UP TO 72-HOUR WEATHERPROOFING FOR FINISHED LOOKS. WHAT’S SO SPECIAL ABOUT IT? Acts like an umbrella for the hair  Shields hair from humidity and frizz for up to 72 hours  Weightless shine spray WHAT’S THE FRAGRANCE? This fragrance combines bright flowers and tropical fruits with refreshing herbs Simple, yet purposeful Hair Type: Straight to Coily Did you know...? ...that the HAIRSTAY Anti-Humidity Seal also works fantastic as a lightweight, touchable shine spray?

    $25.50

  • KMS HAIRSTAY Molding Pomade KMS HAIRSTAY Molding Pomade

    KMS HAIRSTAY Molding Pomade

    HAIRSTAY Molding Pomade by KMS. 100% GROOMING. 0% GREASINESS. WHAT’S SO SPECIAL ABOUT IT? 100% grooming, 0% greasiness  First re-moldable pomade by KMS  For polished styles with strong hold WHAT’S THE FRAGRANCE? This fragrance combines bright flowers and tropical fruits with refreshing herbs Simple, yet purposeful

    $30.50

  • alterna-caviar-anti-aging-smoothing-anti-frizz-shampoo-1 alterna-caviar-anti-aging-smoothing-anti-frizz-shampoo-2

    Alterna Caviar Anti-Aging Smoothing Anti-Frizz Shampoo

    Caviar Anti-Aging Smoothing Anti-Frizz Shampoo by Alterna. A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS Cleanses while maintaining moisture and reducing frizz Improves texture, manageability, and shine Provides over 80% less frizz for up to 72 hours* *Based on a study using the Smoothing Anti-Frizz Shampoo, Conditioner & Blowout Butter vs. untreated hair. EXCLUSIVELY CAVIAR 1) Contains an exclusive Climate Shield Complex that controls the level of humidity affecting hair to help provide smoother hair 2) Regimen is clinically proven to provide over 80% less frizz in hair within the course of 72 hours** vs. untreated hair 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS Caviar Anti-Aging Smoothing Anti-Frizz Shampoo is formulated with a proprietary Climate Shield Complex that controls humidity affecting hair to keep stands smooth and soft with less frizz for up to 72 hours.* Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster* Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to provide over 80% less frizz in hair within the course of 72 hours** Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter HAIR CONCERNS: - Anti-aging - Dryness - Frizz - Heat protection BEST FOR - Frizz FORMULATION - Lotion

    $36.00

  • alterna-caviar-anti-aging-infinite-color-hold-dual-use-serum-1 alterna-caviar-anti-aging-infinite-color-hold-dual-use-serum-2

    Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum

    Caviar Anti-Aging Infinite Color Hold Dual-Use Serum by Alterna. A powerful dual-serum that provides color rejuvenation and shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A dual-use serum that helps to rejuvenate color and intensify shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS - Proven to maintain color vibrancy and shine for up to 70 days* - Leaves hair hydrated, smooth, and shiny - Protects color treatments from UV-fade when used as a leave-in treatment - Provides heat protection up to 450°F/232°C** * Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum ** vs. untreated hair EXCLUSIVELY CAVIAR 1) Clinically proven to deliver 70 days of lasting color vibrancy and shine, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner** vs. untreated hair 2) Thermal protection up to 450°F 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days** vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate RESEARCH RESULTS Clinically proven to deliver hydration, thermal protection up to 450°F while reducing breakage by more than 98%.* Clinically proven to deliver 70 days of lasting color and shine*, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner* vs. untreated hair PRODUCT INFORMATION SPECIFICATIONS HAIR CONCERNS - Anti-aging - Color protection - Dryness - Heat Protection - Shine BEST FOR - Hair Color FORMULATION - Serum

    $37.00

  • alterna-caviar-anti-aging-clinical-densifying-styling-mousse-1 alterna-caviar-anti-aging-clinical-densifying-styling-mousse-2

    Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse

    Caviar Anti-Aging Clinical Densifying Styling Mousse by Alterna. A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. Perfect for fine hair. KEY BENEFITS Thickens strands so that hair looks and feels denser Helps prevent breakage to maintain existing strands Adds light hold for easy stylability EXCLUSIVELY CAVIAR 1) Leaves hair looking and feeling fuller and denser without a sticky, stiff finish 2) Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use** vs. untreated hair. 3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging DETAILS: Caviar Anti-Aging Densifying Clinical Styling Mousse is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. This hair densifying formula adds fullness and strength to fine, thinning, fragile hair without weighing hair down. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use* vs. untreated hair WHAT ELSE YOU NEED TO KNOW Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.* Sodium Lauryl Sulfate, Sodium Laureth Sulfate THIS PRODUCT IS FORMULATED WITHOUT SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

    $38.00

  • alterna-caviar-anti-aging-restructuring-bond-repair-masque-1 alterna-caviar-anti-aging-restructuring-bond-repair-masque-2

    Alterna Caviar Anti-Aging Restructuring Bond Repair Masque

    Caviar Anti-Aging Restructuring Bond Repair Masque by Alterna. A deeply moisturizing reparative treatment masque that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A MOISTURIZING, REPARATIVE TREATMENT MASQUE THAT REDUCES BREAKAGE AND FRIZZ. KEY BENEFITS • Leaves hair healthier.• Highly moisturizing.• Repairs damaged hair and helps to mend split ends.• Prevents breakage by 99%.*• Adds shine.• Makes hair 39% smoother and softer.• Reduces frizz.• Protects against daily damage.**• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.*based on a study vs. untreated hair**by reducing breakage EXCLUSIVELY CAVIAR Luxury haircare designed with powerful ingredients for people with damaged hair who are willing to invest in the ultimate hair recovery and defense system. DETAILS Featuring our exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99%, and add strength. The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine. WHAT ELSE YOU NEED TO KNOW: Caviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. Bond Enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. THIS PRODUCT IS FORMULATED WITHOUT Enriched with active botanical ingredients and free of added parabens, SLS/SLES sulfates and synthetic color, these luxurious products address all three categories of hair aging—intrinsic (natural), chemical and environmental. Proven to visibly transform strands after just one use, our potent blends restore the hair fiber for healthier, more youthful-looking hair. RESEARCH RESULTS - Repairs damaged hair and mends split ends - Hair is healthier after one use - Adds shine and increases softness WHAT MAKES IT DIFFERENT? A deeply moisturizing treatment masque that helps to repair damaged hair, mend split ends, prevent breakage, and leave hair healthier, shinier, softer, and less frizzy. AROMA Green Tea & Bergamot with Notes of Soothing Almond HAIR CONCERNS - Anti-aging - Damage/Split ends - Dryness - Heat protection BEST FOR - Damaged hair FORMULATION - Cream

    $50.00

  • alterna-my-hair-my-canvas-more-butter-masque-1 alterna-my-hair-my-canvas-more-butter-masque-2

    Alterna My Hair. My Canvas. More Butter Masque

    My Hair. My Canvas. More Butter Masque by Alterna. A vegan and silicone-free masque that nourishes textures, curls and coils, reduces frizz, and leaves curls enhanced with long lasting bounce and light definition. KEY BENEFITS • Moisturizing.• Nourishes textures, curls and coils.• Creates & maintains natural and silky curls.• Defrizzes.• Detangles/adds slip.• Boosts shine WHAT MAKES IT DIFFERENT? 1. Vegan and silicone-free masque with sustainably sourced Banana Flower to nourish textures, curls and coils 2. Our formula with Fair Trade Coconut Oil and Fair Trade Cocoa Butter creates natural silky curls with long lasting bounce and definition. 3. Our masque is infused with Kakadu Plum Extract to hydrate, fight frizz, detangle, and enhance shine and curls.

    $38.00

  • alterna-caviar-anti-aging-restructuring-bond-repair-intensive-leave-in-treatment-masque-1 alterna-caviar-anti-aging-restructuring-bond-repair-intensive-leave-in-treatment-masque-2

    Alterna Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque

    Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-In Treatment Masque by Alterna. A leave-in treatment masque that strengthens hair, reduces and prevents breakage, increases and maintains adds smoothness even after repeated washes, and significantly improves shine for hair that looks healthy. KEY BENEFITS Hair is healthy looking after one use Reduces visible signs of hair damage while preventing breakage and future damage Glass Like Shine Hair is stronger Provides heat protection up to 450 Curl Enhancing Increases smoothness by 53% Prevents breakage and strengthens hair through multiple washes Strengthens hair by reducing breakage by up to 3x Helps smooth cracks and fissures in the cuticle layer BIOPHYSICAL CLAIMS• Reduces hair breakage* by 69% after 1st use• Hair is healthy looking after one use• Strengthens** hair by reducing breakage• Moisturizes hair• Helps seal the hair cuticle• Strengthens and protects damaged strands by reducing breakage*• Provides smoothness*** / smoothes hair***(***versus untreated damaged (bleached, dried, combed and washed multiple times) hair and healthy virgin hair)• Helps smooth cracks and fissures in the cuticle layer• Provides softness / softens hair• Adds smoothness***** / smoothes hair*****• Improves manageability of hair**** (by 46%)****vs. untreated damaged hair.• Reduces visible signs of hair damage while preventing breakage + future damage*Combing breakage vs. a non-conditioning shampoo **Against combing breakage vs. a non-conditioning shampoo***** vs. a non-conditioning shampoo SALON CLAIMS• Hair is healthy looking after one use• Hair is healthy feeling after one use• Improves overall look of hair• Improves overall feel of hair• Provides smoothness / smoothes hair(*versus untreated damaged (bleached, dried, combed and washed multiple times) hair and healthy virgin hair)• Ideal for damp and dry hair*• Restores damaged hair to a healthy state*• A mask and leave-in treatment, all in one product*(*claim found in testing, but in addendum of claims table) FORMULA CHECK CLAIMS• Made with Polycare Split Technology• Formulated with Caviar Bond Enforcing Technology• Formulated with Maracuja Oil• Formulated with Omega-6 and Omega-9 ADDENDUM CLAIMS• Glass-like shine• Dramatically increases shine• Drastically/significantly improves shine• Hair is healthier after one use** (**other results such as manageability (report # C056-10) and shine (SOP13e-6) confirms the benefit)• Provides conditioning and slip as hair gets washed and styled multiple times WHAT MAKES IT DIFFERENT Hair is healthy looking after one use Reduces visible signs of hair damage while preventing breakage + future damage Glass Like Shine

    $55.00

  • alterna-caviar-anti-aging-professional-styling-high-hold-finish-spray-1 alterna-caviar-anti-aging-professional-styling-high-hold-finish-spray-2

    Alterna Caviar Anti-Aging Professional Styling High Hold Finish Spray

    Caviar Anti-Aging Professional Styling High Hold Finish Spray by Alterna. A quick drying hold spray that seals styles with matte shine and long-lasting humidity resistance without stickiness or flaking. Perfect for straight, wavy, curly, coiled and tightly coiled hair. KEY BENEFITS Lasting hold for elegant styles Moisture and shine for demanding clients Strong hold, dry touch Free from stiffness, stickiness or flaking WHAT IT IS FORMULATED WITHOUT Parabens Sulfates Phthalates

    $28.60

  • alterna-caviar-anti-aging-professional-styling-rapid-blowout-balm-1 alterna-caviar-anti-aging-professional-styling-rapid-blowout-balm-2

    Alterna Caviar Anti-Aging Professional Styling Rapid Blowout Balm

    Caviar Anti-Aging Professional Styling Rapid Blowout Balm by Alterna. A blowout balm. Perfect for straight, wavy, curly, coiled and tightly coiled hair. A BLOWOUT BALM FORMULATED TO OFFER HEAT PROTECTION AND CUT DOWN ON BLOW-DRY TIME Perfect for straight, wavy, curly, coiled and tightly coiled hair KEY BENEFITS Helps to create sleek, smooth blowouts with radiant shine Conditions and enriches hair, allowing for easier brush glide Reduces blow-dry time Provides heat protection up to 450°F/232°C* * Based on a study vs. untreated hair DETAILS Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time

    $32.00

  • alterna-my-hair-my-canvas-new-beginnings-exfoliating-cleanser-1 alterna-my-hair-my-canvas-new-beginnings-exfoliating-cleanser-2

    Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser

    My Hair. My Canvas. New Beginnings Exfoliating Cleanser by Alterna. A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types. WHAT MAKES IT DIFFERENT? 1) It's an exfoliating cleanser but for your hair and it can be used on the body! 2) Formula with Lemon Peel Extract removes impurities from hair and lifts away dirt and pollutants 3) Formula with Perlite absorbs excess oil while gently exfoliating to help to remove dirt from the hair 4) Formula with added clarifying beads helps refresh hair without stripping color KEY BENEFITS Gently clarifies Cleanses hair of impurities Maintains natural smoothness Safe for color-treated hair Protects hair from pollutants** Laboratory tested using pollution particles AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity

    $31.00

  • alterna-my-hair-my-canvas-cool-hydrations-nourishing-masque-1 alterna-my-hair-my-canvas-cool-hydrations-nourishing-masque-2

    Alterna My Hair. My Canvas. Cool Hydrations Nourishing Masque

    My Hair. My Canvas. Cool Hydrations Nourishing Masque by Alterna. A vegan moisturizing masque that provides deep hydration for replenished strands, reduces breakage, frizz and static, and improves the overall look and feel of hair. For most hair types. A weekly lightweight but intensive treatment masque that will provide deep hydration for replenished strands, reduce breakage, frizz and static, and smoothes down the cuticle leaving the hair feeling soft. For additional shine or repair, use with a My Hair. My Canvas. booster. WHAT MAKES IT DIFFERENT? 1) Deep conditioning treatment that provides intense hydration, reduces breakage, and leaves hair feeling soft and smooth 2) Our formula with our Desert Fruit Blend improves the overall look and feel of hair 3) Our masque is infused with Vegan Botanical Caviar and Water Lilly Extract to smooth down the cuticle, reduces frizz and static, and enhance the natural textures by providing a surge of moisture 4) Can be mixed in with our Glow Crazy Shine Booster or Jelly Fix Repair Booster KEY BENEFITS Provides deep hydration for replenished strands Reduces breakage Improves overall look and feel of hair Enhances natural textures by providing a surge of moisture Smoothes down the cuticle Leave hair feeling soft and smooth Improves manageability Reduces frizz and static Improved slip and added radiance AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity

    $36.00

  • alterna-my-hair-my-canvas-jelly-fix-repair-booster-1 alterna-my-hair-my-canvas-jelly-fix-repair-booster-2

    Alterna My Hair. My Canvas. Jelly Fix Repair Booster

    My Hair. My Canvas. Jelly Fix Repair Booster by Alterna. A high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. For most hair types. Our silicone-free formula was developed to help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. WHAT MAKES IT DIFFERENT? 1) Vegan jelly booster that repairs hair from the harmful effects of pollution, prevents hair breakage and is silicone-free 2) Our formula has Vegan Botanical Caviar and White Charcoal to maintain smoothness, improve manageability and add shine 3) Can be mixed in with your favorite My Hair. My Canvas. masque or conditioner KEY BENEFITS Repairs hair from the detrimental effects of pollution Prevents hair breakage Maintains smoothness Improves manageability and boosts shine AROMA MY HAIR. MY CANVAS. SIGNATURE AROMA A personal, ritualized moment of peace, zen & serenity

    $30.00


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