GreyFree, the original touch-up hair color, was created by James T. Giuliano in 1941. This innovative product was originally developed for actors and actresses, and was used by many famous makeup artists. GreyFree was reintroduced in 2001 with the goal of bringing 100% grey coverage from the "Big Screen" to "mainstream". GreyFree was reborn with a new and improved formulation in nine classic shades.

Giuliano has since made the product available in 9 different shades and introduced Colorme to the world. Giuliano's cutting edge direct dye color system is unsurpassed in performance and shade selection.