{"title":"Joico","description":"","products":[{"product_id":"joico-moisture-recovery-shampoo","title":"Joico Moisture Recovery Shampoo","description":"\u003cp\u003e\u003cb\u003eMoisture Recovery Shampoo\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eJoico's Moisture Recovery Shampoo saturates thick\/coarse hair with intensive moisture and seals it in so strands stay replenished and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eStrands will drink up the hydration and softness that Moisture Recovery Moisturizing Shampoo For Dry Hair serves up for a 24 full hours, instantly restoring elasticity and tripling breakage protection.\u003c\/p\u003e\n\u003cp\u003eMoisture Recovery saturates extra thirsty, thick\/coarse hair with intensive moisture and seals it in, strands stay replenished and healthy-looking all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e-24-hour moisture replenishment* \u003cbr\u003e-Double the softness** \u003cbr\u003e-3X less prone to breakage*** \u003cbr\u003e-Gently cleanses hair without stripping vital moisture \u003cbr\u003e-Helps replenish lost moisture \u003cbr\u003e-Hair looks instantly replenished, shiny, and healthy \u003cbr\u003e*When using Moisture Recovery Shampoo and Treatment Balm **When using Moisture Recovery Shampoo and Conditioner vs. a non-conditioning shampoo ***When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42793147236532,"sku":"13968","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/2558765.png?v=1755624941"},{"product_id":"joico-moisture-recovery-conditioner","title":"Joico Moisture Recovery Conditioner","description":"\u003cp\u003e\u003cb\u003eMoisture Recovery Conditioner\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eWith Joico Moisture Recovery Conditioner for Dry Hair, each coarse, thick, dry strand is instantly transformed and detangled - resulting in the kind of slip, softness, and shine that bumps up the beauty and suppleness of parched hair.\u003c\/p\u003e\n\u003cp\u003eWith Moisture Recovery Conditioner for Dry Hair, each coarse, thick, dry strand is instantly transformed and detangled, resulting in the kind of slip, softness, and shine that bumps up the beauty and suppleness of parched hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e-Easily detangles dry hair. \u003cbr\u003e-Reduces breakage by up to 55%. \u003cbr\u003e-Deeply nourishes dry-to-extremely dry hair. \u003cbr\u003e-Adds softness, smoothness, and shine.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42793147334836,"sku":"13906","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/2558767.png?v=1755624940"},{"product_id":"joico-moisture-recovery-treatment-balm","title":"Joico Moisture Recovery Treatment Balm","description":"\u003cp\u003e\u003cb\u003eMoisture Recovery Treatment Balm\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eJoico's Moisture Recovery Treatment Balm saturates hick\/coarse hair with intensive moisture and seals it in so strands stay replenished and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eIn just a single, three-to-five-minute session, Moisture Recovery Treatment Balm For Dry Hair deeply hydrates parched strands, maximizes strength, reduces breakage, and gives frizz the definitive boot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e-Replenishes lost moisture and deeply hydrates thick\/ coarse, dry hair \u003cbr\u003e-3X less prone to breakage* \u003cbr\u003e-Reduces frizz \u003cbr\u003e-Adds softness and shine \u003cbr\u003e*When using Moisture Recovery Shampoo and Treatment Balm; against combing breakage on damaged hair vs. a non-conditioning shampoo\u003c\/p\u003e","brand":"Joico","offers":[{"title":"8.5 fl oz","offer_id":42793147400372,"sku":"13982","price":30.0,"currency_code":"USD","in_stock":true},{"title":"16.9 fl oz","offer_id":42793147433140,"sku":"13999","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/2558770.png?v=1755624936"},{"product_id":"joico-hydrasplash-hydrating-shampoo","title":"Joico HydraSplash Hydrating Shampoo","description":"\u003cp\u003e\u003cb\u003eHydraSplash Hydrating Shampoo\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eWhen fine\/medium hair gets thirsty, quench those strands with Joico's HydraSplash Hydrating Shampoo to replenish moisture without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eHydraSplash Hydrating Shampoo never gets heavy on your fine hair! 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(*Against combing breakage on damaged hair during heat styling).\u003c\/p\u003e\n\u003cp\u003eJoico's most powerful bond builder in the Defy Damage collection, this strength-building masque delivers remarkable transformative results in a single treatment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-Joico's most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative results in a single treatment. -5X stronger hair in one use. -Builds \u0026amp; protects bonds. -Rich hydration. -Instantly detangles. -Normalizes pH. -Color safe. -Animal test-free. -Paraben-free (not for use in EU).\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e5.1 fl oz\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":42793147793588,"sku":"62430","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/joico-defy-damage-kbond20-power-masque-1_3f43626f-0e4a-4b7e-be0b-debf08489360.jpg?v=1755624928"},{"product_id":"joico-innerjoi-preserve-shampoo","title":"Joico InnerJoi Preserve Shampoo","description":"\u003cp\u003e\u003cb\u003eInnerJoi Preserve Shampoo\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eThis naturally-derived, gentle cleanser helps you hold onto your hue with color-protecting Beet Root Extract and nourishing Raspberry Seed Oil – 90% naturally-derived, Vegan ingredients that deliver vibrancy and long-haul color in the most comforting way possible. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003cbr\u003e\u003c\/strong\u003e-Developed with color-protecting Beet Root Extract and the nourishing power of Raspberry Seed Oil, Preserve’s three daily-care products take a wholesome approach to hair health that keeps strands true to hue. 90% naturally-derived ingredients.* \u003cbr\u003e-Preserves the life of your haircolor. \u003cbr\u003e-Gentle cleansing. \u003cbr\u003e-Vegan formulas. \u003cbr\u003e-Animal test free. \u003cbr\u003e-Gluten-free. \u003cbr\u003e-Sustainably sourced ingredients.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"1.7 fl oz","offer_id":42793147826356,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true},{"title":"10.1 fl oz","offer_id":42793147859124,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/Joico-InnerJoiPreserveShampoo-6.jpg?v=1755624927"},{"product_id":"joico-innerjoi-preserve-conditioner","title":"Joico InnerJoi Preserve Conditioner","description":"\u003cp\u003e\u003cb\u003eInnerJoi Preserve Conditioner\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eThis comforting, color-preserving conditioner nourishes mind, body, and soul; protecting vibrancy, shine, hair health, and hue, while leaving strands soft and silky. Features 96% naturally-derived, Vegan ingredients to protect salon color with total peace of mind. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003cbr\u003e\u003c\/strong\u003e-Developed with color-protecting Beet Root Extract and the nourishing power of Raspberry Seed Oil, Preserve’s three daily-care products take a wholesome approach to hair health that keeps strands true to hue. 96% naturally-derived ingredients.\u003cbr\u003e-Leaves hair color looking shiny \u0026amp; vibrant. \u003cbr\u003e-Nourishes hair and leaves it feeling soft. \u003cbr\u003e-Vegan formulas. \u003cbr\u003e-Animal test free. \u003cbr\u003e-Gluten-free.\u003cbr\u003e-Sustainably sourced ingredients.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 fl oz","offer_id":42793147924660,"sku":"25022","price":31.0,"currency_code":"USD","in_stock":true},{"title":"1.7 fl oz","offer_id":42793147891892,"sku":"25114","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/Joico-InnerJoiPreserveConditioner-6.jpg?v=1755624926"},{"product_id":"joico-innerjoi-preserve-protective-milk","title":"Joico InnerJoi Preserve Protective Milk","description":"\u003cp\u003e\u003cb\u003eInnerJoi Preserve Protective Milk\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eMilk your styler for all it’s worth, with this wholesome, color-protecting spray that offers daily detangling, thermal protection, vibrancy – and the nourishment of 97% naturally-derived, Vegan ingredients to preserve investment salon color with total peace of mind. Products featuring the Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003cbr\u003e\u003c\/strong\u003e-Developed with color-protecting Beet Root Extract and the nourishing power of Raspberry Seed Oil, Preserve’s three daily-care products take a wholesome approach to hair health that keeps strands true to hue.\u003cbr\u003e-Detangles \u0026amp; nourishes hair. \u003cbr\u003e-Protects from thermal damage up to 450°F or 232°C. \u003cbr\u003e-Vegan formulas. \u003cbr\u003e-Animal test free. \u003cbr\u003e-Gluten-free. \u003cbr\u003e-Sustainably sourced ingredients.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"6.76 fl oz","offer_id":42793147990196,"sku":"25008","price":33.0,"currency_code":"USD","in_stock":true},{"title":"1.7 fl oz","offer_id":42793147957428,"sku":"25121","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/Joico-InnerJoiPreserveProtectiveMilk-6.jpg?v=1755624925"},{"product_id":"joico-innerjoi-strengthen-shampoo","title":"Joico InnerJoi Strengthen Shampoo","description":"\u003cp\u003e\u003cb\u003eInnerJoi Strengthen Shampoo\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eThis compassionate cleanser fortifies tired strands with powerful Coconut and Abyssinian Oils, preventing breakage, amping up softness, shine, and bounce. With 90% naturally-derived, Vegan ingredients and sustainable packaging, it makes a world of difference. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003cbr\u003e\u003c\/strong\u003e-The Strengthen collection is formulated with the power of Coconut and Abyssinian Oils – environmentally-friendly superfood antioxidants, specifically designed to repair damaged hair while fortifying each strand to prevent future breakage. \u003cbr\u003e-90% naturally-derived ingredients.* \u003cbr\u003e-Rich lather. \u003cbr\u003e-Gentle cleansing.\u003cbr\u003e-Vegan formulas.\u003cbr\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e-Animal test free.\u003c\/span\u003e\u003cbr\u003e-Gluten-free. \u003cbr\u003e-Sustainably sourced ingredients.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 fl oz","offer_id":42793148055732,"sku":"25091","price":29.0,"currency_code":"USD","in_stock":true},{"title":"1.7 fl oz","offer_id":42793148022964,"sku":"25145","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/Joico-InnerJoiStrengthenShampoo-6.jpg?v=1755624923"},{"product_id":"joico-innerjoi-strengthen-conditioner","title":"Joico InnerJoi Strengthen Conditioner","description":"\u003cp\u003e\u003cb\u003eInnerJoi Strengthen Conditioner\u003c\/b\u003e by Joico.\u003c\/p\u003e\n\u003cp\u003eBuild fortitude for the future with the Conditioner that strengthens and detangles, prevents damage, reduces frizz, and boosts big-time shine. With 96% naturally-derived, Vegan ingredients and sustainable packaging, this daily product makes a world of difference. Products featuring Our Clean logo are free from: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, coal tar, hydroquinone, and triclocarban.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003cbr\u003e\u003c\/strong\u003e-The Strengthen collection is formulated with the power of Coconut and Abyssinian Oils – environmentally-friendly superfood antioxidants, specifically designed to repair damaged hair while fortifying each strand to prevent future breakage.\u003cbr\u003e-Helps repair damaged hair.\u003cbr\u003e-Nourishes hair and leaves it looking healthy. \u003cbr\u003e-Detangles, reduces frizz, and boosts shine. \u003cbr\u003e-Vegan formulas. \u003cbr\u003e-Animal test free. \u003cbr\u003e-Paraben-free. \u003cbr\u003e-Gluten-free.\u003cbr\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 fl oz","offer_id":42793148154036,"sku":"25060","price":31.0,"currency_code":"USD","in_stock":true},{"title":"1.7 fl oz","offer_id":42793148121268,"sku":"25152","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/Joico-InnerJoiStrengthenConditioner-6.jpg?v=1755624922"},{"product_id":"joico-innerjoi-strengthen-masque","title":"Joico InnerJoi Strengthen Masque","description":"\u003cb\u003eInnerJoi Strengthen Masque\u003c\/b\u003e by Joico.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRebuild hair’s strength with a fortifying leave-in treatment that delivers a powerful boost and a clean conscience. With 95% naturally-derived, Vegan ingredients and sustainable packaging, this deep-dive hair healer makes a world of difference. 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Hydrate Shampoo – the gentle cleanser that soothes scalp and leaves hair clean, healthy, refreshed – is a perfect pick, featuring 86% naturally-derived, Vegan ingredients. 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Enjoy luxurious locks in minutes!\u003c\/p\u003e\n\u003cp\u003eMoisturizing exotic oils and protective technology change blow-drying as you know it. Get the blowout of your dreams with NEW Joico Dream Blowout?our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ?do against humidity, and fights frizz. Watch your hair become luxuriously soft and smooth and beam with dreamy shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-Provides heat protection up to 450°F (232°C) -Reduces breakage by over 75%* -Controls frizz and static -Up to 50% faster drying time -Long-lasting results, with protection against humidity *Against combing breakage on damaged hair vs. a non-conditioning shampoo\u003c\/p\u003e\n\u003cp\u003eApply throughout towel-dried hair and blow-dry. 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Ideal When: -You want to craft luxe-looking, made-for-me shades. -You want toned, pre-lightened hair. -You want to refresh, glaze, or gloss blonde hair. -You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone. -Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSee individual colors.\u003c\/p\u003e\n\u003cp\u003e0\u003c\/p\u003e","brand":"Joico","offers":[{"title":"8N Rooted","offer_id":42793151299764,"sku":"38107","price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/0738\/files\/image-pending_abe3533e-a16b-484b-8e02-13542874a441.gif?v=1755624877"},{"product_id":"joico-blonde-life-creme-lightener","title":"Joico Blonde Life Creme Lightener","description":"\u003cb\u003eBlonde Life Creme Lightener\u003c\/b\u003e by Joico.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWant to skyrocket to bombshell blonde in no time flat? Blonde Life Crème Lightener, stocked with moisture-locking exotic oils, takes you there with tender loving care. Joico’s fastest-lifting crème lightener – designed to be used on or off the scalp – delivers up to 9+ levels of lift; along with shine that will blow you away. The versatile formula stays moist, enabling you to create amazing Balayage, freehand, and ombré looks, and safely lift hair with or without foils. Powerful conditioners reduce breakage by 77% in just one treatment, leaving blonde hair lustrous, healthy-looking, and 4X stronger. The Blonde Life system builds bonds for brilliant blondes – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day. Start the clock and watch as Blonde Life Crème Lightener rockets you to bombshell status in no time flat. Joico’s fastest crème lightener lifts hair up to 9+ levels, builds bonds for strong blondes, and delivers beautiful, brilliant blonde hair that will blow you (and everyone else) away.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e-BLONDE LIFE Crème Lightener is proof that you can go bombshell blonde and have healthy looking hair. -Our powerful Crème Lightener strengthens strands with a hydrated feel, reducing breakage by 77%* with just one application. -Achieve up to 9+ levels of lift in a flash. -Build bonds for strong blondes. -Reduce breakage by 77% in one treatment.* -Strengthens hair to be 4X more resistant to breakage.* -On\/Off-scalp application. -Blonde hair becomes lustrous and healthy-looking. -Designed for balayage, freehand and ombré techniques—with or without foils. -Easy rinsing. -No dedicated developer. 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That's all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Creme Toners - a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set gorgeous blonde creations faster than ever before. 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With its advanced formula and powerful ingredients, this product gently and effectively removes unwanted color without causing damage or dryness to the hair. The Joico Color Eraser is specially designed for professional use, allowing you to customize your approach to each client's unique needs. You can use it to remove all-over color, highlights, or even direct dyes, making it an essential tool in your color correction arsenal. Don't settle for mediocre results - elevate your color correction game with the Joico Color Eraser. Your clients will love the flawless results and you'll love the time you save. 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